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[DOC File]National Tsing Hua University
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The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioral. These variables can be used singly or in combination. Business marketers use all these variables along with operating variables, purchasing approaches, and …
4 bases of market segmentation

[DOC File]Segmenting global markets: Look before you leap
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The choice of the segmentation basis is the most crucial factor in an international segmentation study. That a segmentation approach is essential in international markets is no longer questioned. Rather, the basis for segmentation becomes the focus. For example, for its Lexus brand, Toyota would segment the market based upon household income.
four categories of segmentation variables

[DOCX File]WordPress.com
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The four major sets of variables that might be used in segmenting consumer markets are the following: Geographic - A geographic variable consists of matters of location, population density, and/or climate. Demographic - A demographic variable is something like their age, gender, occupation, religion, or …
four types of market segmentation

[DOC File]Chapter 7: Market Segmentation, Targeting, and Positioning
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A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure. Table 7.1 outlines the major variables that might be used in segmenting consumer markets. Here we look at the major geographic, demographic, psychographic, and …
types of market segments

[DOC File]2934 Determine market segmentation, targeting and ...
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Apply market segmentation processes. Performance criteria. 2.1 Segmentation bases for markets are identified and profiled according to segmentation variables to evaluate segment potential. Range segmentation variables include – geographic, demographic, psychographic and behaviouristic usage;
market segmentation variables examples

[DOC File]Global Marketing, 6e (Keegan/Green)
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5) Conventional wisdom about market segmentation calls for acknowledging the emergence of global market segments that transcend national boundaries. Answer: FALSE. Diff: 2 Page Ref: 204. AACSB: Reflective Thinking. 6) The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.
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[DOC File]Chapter 7
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Explain the four major segmenting variables for consumer markets. Geographic segmentation divides the market into different geographic units, such as nations, …
segmentation variables in marketing

[DOC File]CHAPTER 13
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Learning Goal 4. 4. The major segmentation variables are: Geographic Psychographic Volume. Demographic Benefit Listed below are various products. Identify a target market for each product, then list the segmentation variable that could be used to identify that target market. There could be more than one target market for some products. Example:
bases for segmenting consumer markets

[DOC File]CHAPTER 1
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The process of market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. Common variables include demographics (including income and population), psychographics (values, attitudes, and lifestyles), behavioral characteristics, and benefits.
4 bases of market segmentation

[DOC File]Summary of Key Points for Chapter 5
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MARKET SEGMENTATION (pg. 216-225) Segmenting Consumer Markets. Table 7.1 (pg.217) outlines the 4 major variables that might be used in segmenting consumer markets. A marketer has to try different segmentation variables, on its own and in combination, to find the best way to view the market …
four categories of segmentation variables

4 major market segmentation variables