5 steps of marketing plan
[DOC File]Sample Marketing Plan
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5. Marketing Mix Strategies. 5.1 Product. The bank will offer a “Golden Years” deposit account that will target wealthy nationals over 50 years of age, returning home or resident locally, including doctors, lawyers, managers, entrepreneurs and retired persons. The account will allow for the writing of cheques while at the same time will attract interest at a rate higher than that paid to ...
[DOCX File]Marketing Plan Summary - Business Victoria
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An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers’ needs. When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them. A good marketing plan sets realistic ...
[DOC File]Example - Marketing Plan Structure
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Executive Overview (summarizes the marketing plan with including a brief overview of the steps 2 through 9). Market Review. Trends overview (How big is the potential market? Is it growing? Competiors?) Market segments (see Market Sements and Target Market section of this lesson) Target market (see Market Sements and Target Market section of this lesson) Competitive Review (those …
[DOC File]INTERNATIONAL MARKETING PLAN GUIDE
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This chart is a guide to the implementation of the marketing plan and includes:-Activity or action. Key people/groups responsible for each activity. Estimated commencement and completion dates. Estimated costs. 9.2 Monitoring of Action Plan. A review process should be formulated and presented and incorporated into the project. 9.3 Formal Contingency Plans . Contingency Plans should be included ...
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