A theory of cognitive dissonance pdf

    • [PDF File]The Origins of Cognitive Dissonance - Yale University

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      The Origins of Cognitive Dissonance Evidence From Childre n and Monkeys Louisa C. Egan, Laurie R. Santos, and Paul Bloom Yale University ABSTRACT Ñ In a study explo ring the orig ins of cogni tive diss onance, presc hoole rs and capu chins were give n a choic e betw een two equa lly prefe rred alte rnatives (two

    • [PDF File]Cognitive Dissonance Theory Leon Festinger (1957)

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      Cognitive Dissonance ... Cognitive Dissonance Theory Leon Festinger (1957) the feeling people have when they find "themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold.” consistency theories S-O-R psychology. Magnitude of dissonance The degree of importance, or significant of the issue to the individual the dissonance ratio, or dissonant …

    • [PDF File]This article was originally published in the Encyclopedia of Human ...

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      dissonance-created negative feelings are caused by another source, they do not show the typical attitude change that occurs as a result of dissonance. New look A theoretical reinterpretation of the original theory of cognitive dissonance that posited that cognitive inconsistency was not the cause of dissonance but that

    • [PDF File]The Advances in the History of Cognitive Dissonance Theory

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      This paper presents the advances in the history of cognitive dissonance theory. Cognitive dissonance has been one of the most influential and widely studied phenomena in the history of social psychology. The theory proposes that when people experience psychological discomfort (dissonance), they strive to reduce it through

    • [PDF File]Explaining Preferences from Behavior: A Cognitive Dissonance …

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      Explaining Preferences from Behavior: A Cognitive Dissonance Approach Avidit Acharya, Stanford University Matthew Blackwell, Harvard University Maya Sen, Harvard University The standard approach in positive political theory posits that action choices are the consequences of preferences. Social psychology—in particular, cognitive dissonance theory—suggests the opposite: preferences may …

    • [PDF File]CognitiveDissonanceTheory After50YearsofDevelopment

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      theory’s proposal that a sufficient cognitive inconsistency causes dissonance and extends the original theory by proposing why cognitive inconsistency prompts dissonance. Finally, the authors present results from experiments examining predictions derived from the action-based model and neural processes involved in dissonance reduction ...

    • [PDF File]The Impact on Consumer Buying Behaviour: Cognitive Dissonance

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      The Impact on Consumer Buying Behaviour: Cognitive Dissonance 837 2.2 Foundations of Dissonance Theory The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst that gives rise to a motivation to reduce the inconsistency. According to Leon ...

    • [PDF File]SELF-PERCEPTION: AN ALTERNATIVE INTERPRETATION OF …

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      SELF-PERCEPTION: AN ALTERNATIVE INTERPRETATION OF COGNITIVE DISSONANCE PHENOMENA1 DARYL J. BEM Carnegie Institute of Technology A theory of self-perception is proposed to provide an alternative in-terpretation for several of the major phenomena embraced by Fest-inger's theory of cognitive dissonance and to explicate some of the

    • [PDF File]The theory of cognitive dissonance - Adam Kowol

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      theories to be mirrors of nature. It can thus be concluded that the theory of cognitive dissonance is a nomothetic theory – one that seeks universal and general laws. This approach is based on the hypothetico-deductive method, which involves the following processes: (1)

    • [PDF File]The theory of cognitive dissonance: A marketing and …

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      Cognitive dissonance has been adopted and used by the management discipline to explain different issues. One of them is the management of change. The free-choice paradigm of cognitive dissonance theory states that dissonance is likely to occur after a decision, which requires a change in existing attitudes or behaviors, has been made. When ...

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