Aaker brand equity model
[DOC File]BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL
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The Brand Personality Dimensions of Jennifer Aaker is a framework to describe and measure the 'personality" of a brand in five core dimensions, each divided into a set of facets. It is an easy to understand model to describe the profile of a brand using an analogy with a human being.
[DOC File]Aaker, David A
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Aaker, David A. (1991), Managing Brand Equity, New York, Free Press
Effects of marketing mix elements on services brand equity
Such insights would enable service brand managers to make informed decisions about choosing particular marketing mix elements, taking into account their long-term effect on brand equity. REFERENCES. Aaker, D.A., (1996), Building Strong Brands, (New York: The Free Press).
[DOC File]Marketing Management – 12th Edition – Kotler/Keller
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David Aaker views brand equity as a set of five categories of brand assets and liabilities linked to a brand that add or subtract from the value provided by a product or service to a firm and/or that firm’s customers. All of the following would be among Aaker’s five categories EXCEPT _____. brand loyalty. brand awareness. perceived quality
[DOC File]Perceiving brand’s personality: gender aspects
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Psychological aspects of brands were emphasized in D. Aaker's approach. D.Aaker has developed the model of brand identity (Aaker, 2003; Aaker & Johimshtayler, 2003). Identity of a person is the comprehension by the person of own self, the values, the purposes and believes (Marcia, 1980).
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The factors we found in the literature (Sako (1998), Aaker (1991), Rauyruen, Miller, (2007), Chaudhuri and Holbrook (2001), among many others), resounded in the model expressed in Figure 1. Fig. 1 – A first conceptual model of Trust based on literature review
[DOC File]Welcome to CentAUR - CentAUR
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Keller (1993; 2) defines brand equity as “the differential effect of brand knowledge, which has conceptualized the brand awareness and brand image, on consumer response to the marketing of the brand” whereas Aaker (1991) refers that brand equity is "a set of assets and liabilities linked to a brand".
[DOC File]National Tsing Hua University
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Aaker Model. 1) Former UC-Berkeley marketing professor David Aaker views brand equity as a set of five categories of brand assets and liabilities linked to a brand that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. These categories of brand assets are: Brand loyalty. Brand awareness.
A Critical Model of Brand Experience Consequences
Aaker (1991) defined brand equity as “a set of categories of brand assets (liabilities) linked to a brand’s name or symbol that add to (subtract from) the value provided by a product or ...
_How much of Brand Equity is explained by Trust?
Aaker (1996) proposes twelve brand equity measures most of which have long been used by marketers but only now being combined as a single vector measurement of the intangible asset which, in ...
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