Aaker s brand personality model
[DOC File]Brunel University Research Archive: Home
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The study on the Chile automobiles Ford Brand Personality reported that Aaker’s (1997) Brand Personality Scale was not totally applicable and a lack of consistency was found among studies performed by Aaker (1997) and Aaker et al. (2001) with US, …
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Brand personality has stimulated considerable research, but some researchers have criticized Aaker’s scale for including traits beyond personality characteristics, such as social class associations (e.g., upper class), cultural factors (e.g., Western), gender characteristics (masculine, feminine) and abilities (competence) (Azoulay & Kapferer ...
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I will propose the theoretical model describe the expected connections between constructs and conclude with a framework for the overall paper. ... ,” Journal of Personality and Social Psychology, 55 (4), 557–79. ... H and Patrick, VM (2008). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer ...
[DOCX File]ACKNOWLEDGEMENTS - Repositório Aberto
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The research however elects to use Aaker’s definition as it is the most comprehensive of all and encapsulates the essence of the others. Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s ...
[DOC File]Perceiving brand’s personality: gender aspects
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The investigation was based on J.Aaker’s model of brand personality. In first investigation we have carried out comparative research of brands Nike and Adidas perception. The objective of this research was revealing gender distinctions in perception of the chosen sportswear brands.
[DOC File]Erasmus University Thesis Repository
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After Aaker’s (1997) research there have been studies that have questioned the appropriability of the conceptual validity of the brand personality scale that she used (Azoulay & Kapferer, 2003; Austin et al., 2003), but still today that scale is the most used throughout the research of brand personality.
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Hal ini tidaklah mudah. Keller (2001a) mendesain sebuah model untuk mendesain merek yang kuat, yang dinamakan costumer-based brand equity (CBBE) model. Customer based brand equity didefinisikan sebagai dampak perbedaaan dari brand knowledge pada respon konsumen ke pemasaran merek (keller, 1993).
[DOCX File]1Introduction - Erasmus University Thesis Repository
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As mentioned earlier, the most prominent theories of brand personality is the construct as set for by Jennifer Aaker (1997), who based her method of measurement in human personality scales. Aaker's brand personality scale was developed by use of reducing 114 personality traits down to five main dimensions which paralleled the 'big five' traits ...
[DOC File]Sports sponsorship has developed exponentially both as a ...
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A modified version of the brand equity measurement tool developed by Aaker (1996) was employed to measure consumer-based brand equity. As outlined below, Aaker’s (1996) measurement tool was modified during the course of a pilot study, producing a refined tool appropriate for the brands within this study and the data collection contexts.
[DOCX File]Gary Davies - University of Manchester
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brand personality is the set of human personality traits that are both applicable to and relevant for brand ’. The difference is that Aaker’s original definition encompasses the broader idea of the human characteristics associated with a brand while some others emphasise the specific construct of personality i.e. just behavioural traits.
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