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[DOC File]Template: Market Research Memorandum
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FedBizOpps Sources Sought Synopsis Searched GSA/FSS (GSA Advantage) Searched Unicor Searched JWOD Searched CCR Searched Office Bidder’s Mailing List File Personal knowledge procuring or previous purchases of similar or identical types of supplies or services Searched the Internet Contacted Small Business Administration Contacted Woman Owned ...
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[DOCX File]Chapter 2—Strategic Planning for Competitive Advantage
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marketing competitive advantage. e. sustainable competitive advantage. ANS:BPTS:1REF:41OBJ:02-5 TYPE: App. A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively serve a small segment of the market, in this case people who need organ transplant drugs. Its advantage is not sustainable because patents ...
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[DOC File]Marketing Plan for:
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Unlike marketing strategies, marketing tactics involve actions that must be taken immediately. For each strategy describe what has to be performed to carry it out. For example, if the plan calls for adding television advertising, implementation might involve contacting an ad agency and arranging a meeting, agreeing on objectives, targeting ...
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[DOC File]Global Marketing, 6e (Keegan/Green)
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Competitive advantage can be achieved when the home demand sets the quality standard and gives local firms a better picture of buyer needs, at an earlier time, than is available to foreign rivals. This advantage is enhanced when home buyers pressure the nation's firms to innovate quickly and frequently.
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[DOC File]Gaining the competitive advantage
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The competitive advantage construct was measured using the measurement scales and indexes included in the previous work of Molina et al. (2004), who indicates that the authors have used the following variables to determine firms' level of competitiveness: ... and marketing strategy should place an emphasis on the competitive priorities such as ...
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[DOC File]References - University of Macedonia
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The implementation of the marketing planning process, and the development and execution of marketing plans, can help virtual retailers to sustain their competitive advantages. Keywords: Competitive Advantage, Strategic Marketing Planning, Electronic Commerce, …
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[DOCX File]International Systems Marketing, Inc - GSA Advantage
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International Systems Marketing, Inc. 6110 Executive Blvd, Suite 315. Rockville, MD 20852. Email: sales@ism.com. ... GSA Advantage! is an on-line, interactive electronic information and ordering system that provides on-line access to vendors' schedule prices with ordering information. ... International Systems Marketing, Inc. 611. 0 . Executive ...
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[DOC File]CHAPTER 16
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Title: CHAPTER 16 Author: Borrieci Last modified by: ucostlu Created Date: 12/10/2009 2:10:00 PM Company: USM Other titles: CHAPTER 16 CHAPTER 16 STRATEGIC ELEMENTS OF COMPETITIVE ADVANTAGE SUMMARY INDUSTRY ANALYSIS: FORCES INFLUENCING COMPETITION Threat of New Entrants Threat of Substitute Products Bargaining Power of Buyers Bargaining Power of …
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[DOC File]Generic Strategy: Types of Competitive Advantage
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It scrutinizes each of the activities of the firm (e.g. development, marketing, sales, operations, etc.) as a potential source of advantage. The value chain maps a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation.
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[DOC File]SAMPLE MARKETING PLAN
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The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. Five-Year Marketing Plan Blue Sky Clothing, Inc.
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Advantage marketing inc