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[PDF File]Lesson 24 Sales Promotion
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Sales Promotion 115 Lesson 24 Sales Promotion Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” scheme.

[PDF File]Sales Promotion
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Sales promotions have an important role in the marketing programs of retailers. A large percentage of retailer sales is made on promotion, as illustrated by the numbers in Figure 1. Also, retailer promotions address consumers at the point of sale. Thus, while advertising in classic media is becoming less effective, commu-

[PDF File]ADVERTISING SALES PROMOTION & SALES MANAGEMENT
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ADVERTISING, SALES PROMOTION AND SALES MANAGEMENT FOR B.A / B.Sc /B.Com (UNDER GRADUATE CLASS) Syllabus of Advertising, Sales Promotion and Sales Management has been divided into three years with two papers in each year First year Course 100 Marks 1-Paper 1- Marketing Communication 40 Marks 2- Paper2- Advertising I 40 Marks

[PDF File]PONDICHERRY UNIVERSITY
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division of the mix, namely, product,, price, promotion and place. Advertising comes under promotion. Under promotion mix there are several components like advertising, personal selling, sales promotion, publicity, direct marketing etc. Advertising is one of the components of promotion as shown in fig below. Marketing Mix

[PDF File]A STUDY ON SALES PROMOTION ACTIVITIES OF VOLKSWAGEN …
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STUDY ON SALES PROMOTION ACTIVITIES OF VOLKSWAGEN INDIA WITH REFERENCE TO ABRA MOTORS PVT. LTD.”, is a bonafide work done by the researcher in partial fulfilment of M.B.A Degree course affiliated to University of Madras. The research submitted is my original work and true to the best of my knowledge and belief.

[PDF File]Marketing Notes
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The main purpose of advertising is to inform the prospective customers about the availability , quality , price etc. of their products and motivate them to buy . Besides advertising, sales promotion and personal selling are the other tools commonly used by the firms for promotion of their products. In this lesson, we shall learn about all these ...

[PDF File]INTRODUCTION ADVERTISING - Mu
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1. Promotion of Sales : It promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning new customers both in the national as wet as in the international markets. 2. Introduction of New Product : It helps the introduction of new products in the market. A business ...

[PDF File]THE ROLE OF ADVERTISING IN PROMOTING A PRODUCT
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THE ROLE OF ADVERTISING IN PROMOTING A PRODUCT Instructor Ossi Päiväläinen Pages 58 Supervisor Ossi Päiväläinen A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products, …

[PDF File]Advertising and Promotion
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The promotional mix is the use of different advertising and communi-cation channels in a coordinated way to run an effective marketing campaign. These coordinated campaigns are part of an effective inte-grated marketing communications plan. The four main methods of promotion within the mix are advertising, sales promotion, personal

[PDF File]ADVERTISING AND SALES PROMOTION
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ADVERTISING AND SALES PROMOTION ... Advertising is a form of promotion and like a promotion; the objectives of advertising should be specific. This requires that the target consumers should be specifically identified and that the effect which advertising is intended to have upon the consumer should be clearly indicated. The objectives of advertising were traditionally stated in terms of direct sales. …

Advertising and sales promotion pdf