Advertising campaign themes
[DOC File]CHAPTER 13
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Such a campaign is said to have legs because it can be used for long periods of time. The print campaign for Absolut vodka is a perfect example. The advertising appeal is the communications approach that relates to the motives of the target audience. Ads based on a rational appeal depend on logic and speak to the audience’s intellect.
[DOC File]CAMPAIGNING AS AN INDUSTRY:
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Penn was later demoted. Obama’s principal consultant, David Axelrod, was an advertising specialist who had run previous campaigns for Aftican-American candidates that draw white support. In the 2008 race, he recycled previously used themes, such as ‘Yes, We Can.’
[DOC File]Chapter 8: Elections and Campaigns
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Getting the campaign organized. Campaign organization . Large (paid) staff . Campaign manager. Media people. Volunteers . Advisers on issues: position papers. Strategy and themes . Incumbent versus challenger: defend or attack? Setting the tone (positive or negative) Developing a theme: trust, confidence, and so on . Judging the timing
[DOC File]Advertising and Public Relations - Mr. George Academics
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When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue.
[DOC File]Federal Highway Administration
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Public Service Announcements, advertising, and campaign themes were discussed with the driver groups. The Los Angeles drivers’ group felt the anti-smoking “Truth” campaign was effective. The anti-drug campaign’s “This is your brain on drugs” PSA was also described as memorable, as was the McGruff “Take a bite against crime ...
[DOCX File]DECA Inc. - DECA Inc
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A campaign theme is designed to unify the look and feel of your campaign as well as the messaging. This might include items such as your design elements, slogan, and visuals. There are many iconic brands that have strong, well-known campaign themes. …
[DOC File]Advertising Campaign Themes - Western Oregon University
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Advertising Campaign Themes. Developing a Creative Strategy. Target audience, Basic Problem, Major Selling Idea or Key Benefit, Supporting information. Unique Selling Proposition. Image Advertising. Inherent Drama. Positioning. Establish a particular place in the customer’s mind for the product or service.
[DOC File]ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
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1. Since the success of its long-running “Just Do It” advertising campaign, Nike has been struggling with a new identity. What advertising strategies and themes would you suggest Nike undertake to reconnect with its customers? 2.
[DOC File]Global Marketing, 6e (Keegan/Green)
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Global advertising can be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitability. Many companies have used local, international, and global themes from time to time for domestic or worldwide use.
STATE OF GEORGIA
However, DCH does intend to use and interact with the listed federal sites and Offerors should strive to incorporate links to federal sites and campaign themes within their response. 3.3.8 Develop trade advertising (Traditional, New Media), direct marketing, and use of direct/interactive venues (Conferences, Webinars, etc.) to support Georgia ...
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