Advertising headline examples

    • [DOC File]HEADLINE: Second best Top 5 list I’ve ever heard – James C

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      HEADLINE: Hotze Health and Wellness Center (www.hotzehealth-wellness.com), just outside of Houston, TX, implemented the 3I program we teach in the “Rockefeller Habits” two-day program. Since last April they’ve received 1166 ideas from their 40+ staff members, helping to drive a 23% increase in business and improved customer service.

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    • [DOC File]Critical Perspectives in Advertising

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      Critical Perspectives in Advertising Fall 2010 Research Paper #3—Due on or before Tuesday, Dec. 14 You are to write a 3-to-5 double-spaced page paper on one of the topics below. You may select a different topic but it needs to receive my approval.

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    • [DOC File]Federal Communications Commission

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      ADVERTISING & MARKETING OF DIAL-AROUND AND OTHER LONG DISTANCE SERVICES. SAMPLE OF MISREPRESENTATIONS AND DECEPTIONS. Example # 1 – All Day, All Night?: The headline of a direct mail ad for a dial around service reads, “All day. All night. All calls. 10¢ a minute.” In fact, the rate is applicable only for state-to-state calls after 7:00 ...

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    • [DOC File]ON TARGET ADVERTISING

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      2. THE IMPORTANCE OF THE HEADLINE. Next to the selection of subject matter and the placement of your ad in the proper publication, the headline is the most important element of your ad. The main purpose of the headline is to grab the reader’s attention and make him stop long enough to notice and start reading your ad.

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    • [DOC File]Chapter 20—Managing Advertising, Sales Promotion, Public ...

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      Advertising—the use of paid media by a seller to communicate persuasive information about its products, services, or organization—is a potent promotional tool. ... To provide specific examples and approaches for using public relations in marketing strategy. ... Would the ad be as effective if the headline and copy were more prominent? Why ...

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