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[PDF File]Advertising - ESL Right Now
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Advertising Lesson Plan – Teacher’s Notes Designed to elicit your participant’s creative side, this lesson focuses on communication and reading. The participants look at a variety of tasks related to advertising and then create their own advertising campaign at the end of …
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[PDF File]Persuasive Techniques in Advertising
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Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer.
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[PDF File]Lesson Advertising All Around Us - MediaSmarts
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Demonstrate the importance of aesthetics in advertising by turning a boring, uninteresting ad into something that is pleasing and attention getting. Identifying the hidden persuaders in advertising (Whole class working in small groups) • Distribute several ads from a variety of sources to each group. Discuss the advertising techniques used.
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[PDF File]Persuasive Techniques - Southwood Middle School
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Jan 21, 2014 · Persuasive Techniques 1. Emotional Appeal: Writers may appeal to fear, anger or joy to sway their readers. This technique is strongly connected to the essay's mood. 2. Word Choice (Diction): Is a person "slim" or "skinny"? Is an oil spill an "incident" or an "accident"? Is a government expenditure an "investment" or a "waste"? Writers tend to
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[PDF File]Advertising Techniques
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•To recognize different advertising techniques •To understand the qualities of a good ad •To create an original ad using the techniques and the four qualities of a good ad •To think critically about how ads are created and how ads target teenagers
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[PDF File]Lesson Ten The Influence of Advertising
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Review how to spot various advertising techniques and appeals that have been discussed in this lesson. Emphasize how to spot the difference between facts and unsupported claims. 10-5 Test Your Advertising Knowledge Have students complete the written activity to learn about various advertising techniques. 10-6 Lesson Ten Quiz
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Advertising techniques quiz