Advertising terms glossary
[DOC File]GLOSSARY OF MEDIA TERMS
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GLOSSARY OF COMMON NEWSPAPER TERMS. Agate Line A measurement that is one column in width and 1/14 of an inch deep. Used primarily for classified measurements. ... Advertising paid for by both the national (brand name) and the local advertiser. Also, advertising in which several normally competing firms get together to do a common selling job.
[DOCX File]Act
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Advertising Specific Terms: Impression: An impression is the number of times an ad unit is displayed. This measure is used by ad planners to measure the potential reach (how many consumers) of an advertising campaign. In more technically precise terms, it refers to the number of page returns from a server initiated by a user’s browser. Ad Unit
[DOC File]Glossary of Advertising and Promotion Terms
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Searches all the mapped general terms which include: Association advertising, Corporate advertising, Corrective ads, Crisis communications, Other general, Political advertising, Professional advertising and Public service advertising. All media .
Glossary - Recruitment
Glossary of terms Subject: State Supply Commission - Supply Policy Author: Procurement Policy and Practice Description: Updated for accessibility and Finance style requirements Last modified by: Gray, Victoria Created Date: 3/16/2020 4:52:00 AM Company: Contract & Management Services Other titles: Glossary of terms
[DOC File]GLOSSARY OF COMMON NEWSPAPER TERMS
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Glossary of Recruitment and Assessment Terms. Ability – a present competence to perform and observable behavior or a behavior that results in an observable product. ... advertising plan, interview schedule, assessment tools (screening matrix, supplemental questionnaire), background/ checks, interview plans, final references. Within the OLRS ...
[DOC File]WordPress.com
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GLOSSARY OF MEDIA TERMS. This glossary is designed to give you technical terms to help you write in more detail about media texts. It includes many of the terms used in television, film, newspapers and marketing. biased One-sided rather than neutral or objective broadsheet newspaper . also sometimes called ‘the quality press’.
[DOC File]Glossary of terms - WA
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These terms are listed in Figure 9-1, and their definitions can be found in the Glossary to this handbook. It is important to be familiar with these definitions when reading this chapter. The terms “disability” and “persons with disabilities” are used in two contexts – for civil …
Glossary of Advertising Terms | Communicating about Rutgers
Glossary of Advertising and Promotion Terms. 80/20 rule: The principle that 80 percent of sales volume for a product or service is generated by 20 percent of the customers. A. AIDA model: A model that depicts the successive stages a buyer passes through in the personal selling process, including: attention, interest, desire and action.
[DOC File]Business & Industry - Marketing Terms
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Digital Marketing Terms Glossary. Here are definitions for commonly used digital marketing verbiage: 1. Analytics – information resulting from the systematic analysis of data or statistics.
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