American marketing association phoenix
Education - Bepress
Officer, American Marketing Association, Phoenix Chapter . President 1998-99, President Elect 1997-98, Programming 2001-02. Member since 1995. Committee Member, NBA All-Star Fashion Show with the NBA Wives . Served on media and event committees in 2002 .
[DOCX File]www.francescavalsesia.com
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American Marketing Association Sheth Foundation Doctoral Consortium Fellow, 2017. Society for Consumer Psychology Dissertation Proposal Competition, Winner, 2017. University of Southern California James S. Ford Fellowship, Winner, 2016. Graduation with Distinction, LSE, 2010.
[DOC File]VITA - Seattle University
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“The Need for Values Based Marketing,” with G.M. Hampton, American Marketing Association, Phoenix, AZ. Session Chair, “Curricular and Pedagogical Considerations in the Internationalization of the Business School Curricula,” Northwest Universities Business Administration Conference, Seattle, WA.
[DOC File]Bauer College of Business
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American Marketing Association Winter Educators Meeting, San Antonio, TX, Feb. 2005. “Challenges to Commitment and Inertia of Switching Costs in Business-to-Business Relationships,” ISBM 2004 Academic Conference, Harvard Business School, August 2004.
VITA - Fuqua School of Business
Chair, Marketing Strategy Special Interest Group, American Marketing Association, 2001-2004. Director, Public Policy Perspective, Association for Consumer Research, 2002-Board of Directors, American Marketing Association, 2003-Co-Chair, John Howard Dissertation Competition, 2002. Academic Council, American Marketing Association, 2001-2003.
CURRICULUM VITA
Chair, Services Marketing Track, American Marketing Association Summer Educator’s Conference – 2008. Journal of Services Marketing – ad hoc reviewing – 2009-2010. Journal of Retailing and Consumer Behavior – ad hoc reviewing – 2009-2011. Journal of Retailing – ad hoc reviewing – 2007-2011
[DOCX File]RANJITA MISRA - Texas A&M University
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& Leigh, J. (November 10, 2005). Consumer identification of animated vs. non-animated virtual advertisements. Paper presented at the Sport Marketing Association annual conference, Phoenix, AZ. [Paper won best research poster award at conference]
[DOC File]Kudler Fine Foods-Marketing
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University of Phoenix. MBA-502 July 15, 2008 “The firms that gain loyal customers by providing unique value is the essence of successful marketing” (Kerin et al., Chapter 1, pg 14). Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability.
[DOC File]GÜLDEN ÜLKÜMEN
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2014 Doctoral Symposium Faculty, Association for Consumer Research . 2009 Google and WPP Marketing Research Grant, Award Budget: $50,000. 2008 Winner, Best Paper Award, American Marketing Association’s Advanced Research Techniques (ART) Forum Conference. 2006 Milton Reynolds Fellowship, Stern Competitive Funding, New York University
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