Analytical crm includes the following
[DOC File]Information Systems Today, 4e (Valacich/Schneider)
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53) Analytical CRM is commonly referred to as _____ system. A) front-office . B) back-office . C) internal . D) external . 54) An operational CRM system includes: A) SFA. B) EMM. C) CSS. D) All of the above. 55) _____ applications provide support for the day-to-day sales activities of an organization. A) Customer Relationship Management
[DOC File]Chapter 8: Enterprise Systems: From Supply Chain to ERP to …
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It first defines the CRM concept and then turns our attention to the two major aspects of CRM, operational CRM and analytical CRM. The chapter concludes with a look at additional types of CRM, which include mobile CRM, on-demand CRM, and open-source CRM.
[DOC File]Western Illinois University - Your potential. Our purpose.
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Analytical CRM is commonly referred to as _____ system. front-office. back-office. internal. external. An operational CRM system includes: SFA. EMA. CSS. All of the above. _____ applications provide support for the day-to-day sales activities of an organization. Customer Relationship Management…
[DOC File]CPS 603 Sample Exam 1 (Chapters 1 – 7)
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Analytical CRM refers to customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance. Benefits include increased …
[DOC File]castle.eiu.edu
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What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers? A. Analytical CRM B. Operational CRM C. Personalization D. All of the above. What made-to-order views can analytical CRM …
[DOC File]Chapter 11: Enterprise Applications and Business Process ...
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Analytical CRM refers to customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance. Benefits include increased …
[DOC File]BA 422 Marketing Decision Models
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The course focuses on analytical CRM (in contrast to operational CRM which focuses on managing customer touchpoints) and its applications for strategic marketing initiatives. The course will introduce …
[DOCX File]Furman
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Analytical CRM includes applications that analyze customer data generated by operational CRM applications to provide information for improving business performance management Applications are based on data warehouses that consolidate data from operational CRM …
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