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[PDF File]Marketing Metrics: 50+ Metrics Every Executive Should Master
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In essence, Marketing Metrics is a key reference for managers who aim to become skilled in both right- and left-brain marketing. I highly recommend it for all ambidex-trous marketers. John A. Quelch, Lincoln Filene Professor of Business Administration and Senior Associate Dean for International Development, Harvard Business School xvi MARKETING ...
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[PDF File]How To Write, Publish, Sell and Promote Your Own Book
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How To Write, Publish, Sell and Promote Your Own Book ... Creative Penn. Interviews with authors, book marketing experts, publishing pro- ... your professional services to help them in their business. The book then functions as a giant business card. 9. Demonstrate your expertise.
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[PDF File]The Marketing Book
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23 The marketing of services 585 Adrian Palmer Introduction 585 The development of the service economy 585 Services and consumer value 587 What are services? 588 Classification of services 591 The services marketing mix 598 Managing the marketing effort 606 Summary 607 References 607 Further reading 608 24 International marketing – the issues 610
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[PDF File]Penguin Authors Guide to Online Marketing
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Penguin Authors Guide to Online Marketing 1. WHAT IS ONLINE MARKETING? When Allen Lane created Penguin Books in 1935, some of the biggest inventions of that year included radar and the world’s first nonleaking ballpoint pen. Since then, the world has …
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[PDF File]A Guide to Wiley Book Marketing
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Wiley Book Marketing Here at Wiley, we’re working to shape the future—and that starts with teaming up with amazing authors like you. Once you’ve joined the team of distinguished Wiley authors, our marketing teams will work to ensure your title gets the coverage and promotion it …
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How to Reach Your Publishing Goals
A sound marketing plan is just as crucial as publishing your manuscript. Here at AuthorHouse, we offer a comprehensive selection of tools and services to help you build your marketing campaign and promote your book to readers. Get started by taking your pick from these options: Advertise your book in respected publications such as Publishers
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Book marketing services for authors