Brand equity aaker
[DOC File]Aaker, David A - Åbo Akademi
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Aaker, David A. (1991), Managing Brand Equity, New York, Free Press
Internationalisation and sport branding strategy: a French ...
Aaker, D.A. (1991), Managing brand equity: Capitalizing on the value of a brand name, New York: Free Press. Andrews, D. (1998), Excavating Michael Jordan: Notes on a critical pedagogy of sporting ...
Effects of marketing mix elements on services brand equity
Such insights would enable service brand managers to make informed decisions about choosing particular marketing mix elements, taking into account their long-term effect on brand equity. REFERENCES. Aaker, D.A., (1996), Building Strong Brands, (New York: The Free Press).
_How much of Brand Equity is explained by Trust?
Aaker (1996) proposes twelve brand equity measures most of which have long been used by marketers but only now being combined as a single vector measurement of the intangible asset which, in ...
[DOC File]Leading Teams and Organizations
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Leveraging brand equity in new categories, strategic partnerships, co-branded products and leading product innovation through brand strategy. (Possible Guest Speaker) Due: (Friday, April 24) Group check-in #2 should be completed by this time . Readings due: Book. Aaker, David A., Building Strong Brands; Pages 269-302
UNIVERSITY OF SOUTHERN CALIFORNIA
Nov. 26 Building and Managing Brand Equity Aaker: Chapter 9. Nov. 28 Project presentations . Dec. 3 Project presentations. Dec. 5 Final Exam and course evaluation. 1 1 . Title: UNIVERSITY OF SOUTHERN CALIFORNIA Author: Marshall School of Business Last modified by: Windows User Created Date: 8/23/2012 6:41:00 PM ...
[DOC File]Unless we change the way we think and what we value, we ...
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With INTERNAL - BRAND we provide the framework and tools to empower employees to create a new sense of brand purpose and internalize the brand promise. Description: This one-day workshop is designed to engage employees in building brand relationship equity.
[DOC File]Sports sponsorship has developed exponentially both as a ...
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Aaker (1996) presents a series of measures of brand equity within the brand equity measurement tool, encompassing brand awareness, brand associations, perceived quality and brand loyalty. The measures were operationalised in line with the Aaker framework, resulting in the development of a multidimensional measure of consumer-based brand equity.
[DOC File]Introduction - University of Southern California
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Other definitions (Aaker 1991, Farquar 1989, Keller 1993) benchmark the equity of a brand relative to a fictitious (generic or private) brand. Although consideration of such a referent may be useful in the assessment of brand equity, use of an unnamed, fictitious or …
[DOC File]Perceiving brand’s personality: gender aspects
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Identity of a brand is a set of brand associations which the developer of the brand aspires to create and support (Aaker, 2003). Brand identity was studied by D.Aaker in four directions: 1. A brand as the goods (includes associations with properties of the goods); 2.
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