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[DOC File]INTRODUCTION
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Kevin Lane Keller (2012), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition, ISBN 10: 0-13-266425-9 . Additional Required Materials . Harvard Business Review (HBR) readings and case studies required for this class must be purchased by all students. ... Course Description …
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[DOC File]Brand Management Syllabus - Johns Hopkins Carey …
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Course Description: Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision-makers. The objective is to improve the timeliness and quality of inputs to the decision process. ... time management…
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[DOCX File]UCLA Anderson Home | UCLA Anderson School of …
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Strategic Management deals with the overall and long-term management of the organization. The course is designed to help the student integrate knowledge and concepts form other courses--particularly business …
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[DOC File]Course Syllabus
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The course is aimed at deepening and extending the previous knowledge and places greater emphasis on the applications of the techniques covered. COURSE OBJECTIVES The primary objective of this course is to acquaint the students with the variety of quantitative concepts, tools and techniques relevant in business …
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Online Business Management Degree - Bachelor's of Science | WGU
The Small Business Management course provides an overview of small business and entrepreneurship. The course will provide an overview or survey of topics relating to small business and entrepreneurship, including procedures for initiating a small business…
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[DOC File]The Small Business Management course provides an …
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Course Description: The goal of this class is to introduce students to the business models underlying the entertainment industry, focusing on Movies studios, television, and online media. The course will be co-taught to leverage Harry Sloan’s wealth of business …
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Business management course description