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[DOC File]Understanding the Language of Advertising
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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Advertising slogans often play a large part in the interplay between rival companies.
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[DOC File]Constructing A Slogan:
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Try out rhymes with the combination of words from the lists including your product name. Write the 4 best slogans in Table 3. Test your Favorite slogans. Using Table 4, write each of the top 4 slogans in each table and rate them. Is it easy to pronounce and can consumers spell it? Is it short and too the point?
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[DOC File]ENGLISH (COMMUNICATION SKILLS)
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TV & films; producing catchy slogans and attention-drawing headlines. (c) Studying and analyzing different kinds of advertisements to understand the effectiveness of slogans, headlines and manipulations of words and to identity facts from exaggeration and understatements. TESTING. The paper carries 75 marks and is of three hours duration.
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[DOC File]SUPPLEMENT/ANCILLARY TITLE
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Marketers can also pretest their marketing communications and conduct marketing research to ensure that brand names, advertising slogans, signs, symbols and other forms of marketing communications are not misinterpreted by consumers in foreign countries. 4. Discuss how the semiotics can be of value to the field of integrated marketing ...
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[DOC File]Introduction-
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A slogan is designed to be catchy and memorable. Many advertisers use alliteration, rhyme, and rhythm in creating a catchy slogan. “Generally, firms change advertising slogans to improve marketing strategy and financial performance” (Mathur & Mathur, 1995, ¶8). …
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[DOC File]How Ad Slogans Work - Typepad
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Introduction to How Ad Slogans Work. How many times have you been in your car with your radio on, gotten out, and hours later, had some jingle playing in your head? This, my friends, is good advertising. That jingle was so catchy that hours after you had been exposed to it, it still lingered. The same can be said of ad slogans.
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[DOC File]Title
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Afterwards, help the students to see that this advertising slogan is a “play on words,” or a double entendre that is catchy and describes what you can do with this invention. Next, put a picture of the Bounty Paper Towels next to it’s slogan, “The quicker, picker upper.” Ask the students to explain the picture and the words.
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[DOC File]Mentor Recruitment Slogans
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Jun 20, 2007 · Mentor Recruitment Slogans (last updated 6/20/07) Targeted slogans help to reach particular audiences with messages with which they can resonate. Some of these below are funny, some compelling. Remember, mentoring program directors created them in five minutes at my workshops! And, remember to add the appropriate visuals.
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[DOC File]Unethical Advertising Techniques
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Advertising Techniques. PL-07-3.1.3. Students will describe various factors that influence consumer decisions, such as peer pressure, impulses, desire for status, and advertising techniques (facts and figures, glittering generalities, jingles/slogans, endorsement, testimonial, bandwagon, , emotional appeal, free gifts/rewards) and explain why they are influential.
catchy phrases for advertising

[DOCX File]Inquiry Process: Advertising
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TIPS for slogans: Short slogans are easy to remember and catchy. Rhyming in slogans makes it stick in people's minds. Using words that start with the same letters can make a slogan sound good. Creation of the Print Ad. Did you use one slide? Did you use any search engines to find images for your ad? Did you credit the sources of the images? Did ...
creative advertising slogans

Catchy slogans for advertising