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[DOC File]Chapter 5
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e. post-purchase dissonance (Answer: a; p. 148; Moderate; LO3) 61. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors? a. postpurchase behavior. b. attitude of others. c. cognitive dissonance
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[DOC File]Daniel O'Keefe
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C. Cognitive Dissonance Theory. II. Voluntary Action Theories. A. Theory of Reasoned Action . B. Theory of Planned Behavior. ... In the context of mass media, persuasion is most commonly pursued through advertising—for consumer products and services, for political candidates, for prosocial causes (e.g., encouraging exercise or recycling), and ...
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[DOC File]Introduction To Business Management Final Fall 2003
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111. When a manager who is trying to develop a counteractive strategy to a competitor's new advertising campaign puts in many hours of overtime and eventually gives up and goes home without finishing the project. this manager is experiencing which response to stress? A) Alarm B) Resistance C) Exhaustion D) Cognitive dissonance E) None of these ...
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[DOC File]CHAPTER 3—THE CONSUMER DECISION PROCESS
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Satisfaction e. Cognitive dissonance c. Dissatisfaction ANS: B. 14. ____ occurs when product performance falls short of consumers' expectations. a. Post-consumption evaluation d. Post-purchase regret b. Satisfaction e. Cognitive dissonance c. Dissatisfaction ... Advertising that links the product to a new usage situation. b. Advertising that ...
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[DOC File]The For in the Road of Media and Communication Studies
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cognitive dissonance. and the emerging field of . cultural studies. raised further questions over the alleged power of media and mass communication. Roland Barthes’ (1977) famous adage ‘death of the author’ signalled an end to early naïve thinking that authors, whether they be novelists and poets or corporate authors producing ...
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[DOCX File]dr. a. m. gonzalez
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One technique that a person may use to reduce cognitive dissonance is changing their conflicting behaviors to match their attitudes. 17. Following their classic study, Festinger and Carlsmith (1959) reported that those who got $1 for a boring task said it was more interesting than those who got $20.
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[DOCX File]California State University, Bakersfield
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Cognitive dissonance is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions, and marketers can reduce it by sending a postpurchase thank you or letter, displaying product superiority in ads, or offering guarantees.
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[DOC File]How Fantasy Becomes Reality: Seeing Through Media Inflluence
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Many of us become media apologists, defending media’s right to influence us due to factors such as cognitive dissonance, threatened autonomy, and our understanding of how manipulation works. The latest research on mirror neurons and unconscious influence also sheds light on the common disbelief in media influence.
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[DOC File]Consumer Behavior, 10e (Schiffman/Kanuk)
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94) Marketers can help consumers relieve their dissonance by including messages in their advertising specifically aimed at reinforcing consumers' decisions by complimenting their wisdom, offering stronger guarantees or warranties, increasing the number and effectiveness of its services, or providing detailed brochures on how to use its products ...
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[DOC File]Psychology Practice AP Exam
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39. According to cognitive dissonance theory, human beings are motivated to . a. respond to an inborn need to pass their genes to the next generation. b. maintain an optimal level of arousal. c. satisfy basic needs such as hunger before proceeding to higher needs such as self-actualization. d. reduce tensions produced by inconsistent thoughts. e.
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Cognitive dissonance in advertising