Consumer behavior by leon g schiffman
[DOC File]KENT STATE UNIVERSITY
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This course is designed to introduce you to the field of consumer behavior. The primary purposes of the course are to increase your understanding of consumer behavior concepts and to help you to think about them from a managerial perspective. Thus, you will be learning both the theoretical concepts of consumer behavior and their application to marketing strategies and decision making.
[DOC File]KENT STATE UNIVERSITY
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MARKETING 35035--BUYER BEHAVIOR. Tentative Syllabus. FALL Semester. Dr. Lawrence J. Marks Home Phone: 650-5758 . Office-516 BSA Office Phone: 672-1266. Office Hours: 4:15 to 5:15 MTWH and by appointment. Required Text: CONSUMER BEHAVIOR, 9th edition, Leon G. Schiffman and Leslie Lazar Kanuk, New Jersey: Pearson-Prentice Hall, 2007. Optional (but STRONGLY recommended: …
[DOCX File]Leon G. Schiffman, Leslie L. Kanuk - Weebly
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The study of consumer behavior enables marketers to understand and predict the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of product and services that they expect will satisfy their need. This course provides a conceptual understanding of Consumer Behavior integrating theories from psychology, targeting and then positioning using different ...
[DOCX File]Ethical Conduct - Stevens Institute of Technology
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Schiffman, Leon and Leslie Kanuk (2010), Consumer Behavior, 10th ed., Prentice Hall (ISBN-10: 0135053013) Grading: Exam I25% Exam II25% Group project (Ad analysis presentation)20%. Case analysis (in groups)15%. Class participation5% Class attendance5% Academic research participation5% Assignments: Exams: 50% of overall grade (25% Exam I, 25% Exam II) During the semester, …
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