Content marketing examples
[PDF File]THE BUSINESS OF CONTENT MARKETING - Dentsu
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the business of content marketing in asia pacific 2017 discover engage check action experience. 01 a growing force in asia pacific 02 creation and distribution 03 voyage of discovery 04 how do you measure the roi on content marketing? 06 2017 and beyond 05 is fake news devaluing
[PDF File]7 INSPIRING B2B MARKETING CAMPAIGNS
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Content Marketing: GE’s Thought Leadership First Impressions: GE’s The Message podcast is a novel take on thought leadership content. Subtle and broadly appealing, The Message aims to highlight the health and sound technologies that GE is pioneering through its story of a sound transmission received from outer space.
[PDF File]GET INSPIRED: 75 (MORE) CONTENT MARKETING EXAMPLES …
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GET INSPIRED: 75 (MORE) CONTENT MARKETING EXAMPLES 2 W hile every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the
[PDF File]L I N K E D I N CO N T E N T M A R K E T I N G TACTICAL PLAN
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content marketing channel, with 61%1 saying they find it highly effective. But while people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80%2 of B2B leads come from LinkedIn.
[PDF File]40 EXAMPLES DRIVING CONTENT MARKETING FORWARD
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40 EXAMPLES DRIVING CONTENT MARKETING FORWARD Every business works toward a unique set of goals, values, assets, and circumstances. But one thing is universal: We can all learn a little something from marketers who have found innovative, engaging, and downright impactful ways to address their business challenges through content.
[PDF File]TABLE OF CONTENTS
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Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. In Content Rules, Ann Handley and C.C. Chapman define content as “anything your organization creates and shares to tell its story.” Content takes many forms, but it only
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