Cost leadership and product differentiation
4 GENERIC STRATEGIES FOR DEALING WITH COMPETITIVE FORCE ...
Superiority of Differentiation over Cost Leadership Strategy. According to Porter (1980: 35) cost leadership and differentiation are the two basic generic strategies that offer an equally successful path to outperforming the competition.
[DOC File]A Critique Of Porter’s Cost Leadership And Differentiation ...
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Two generic strategies are defined and illustrated—cost leadership and product differentiation. The tool used for implementing either of these strategies is the balanced scorecard. The balanced scorecard serves to provide a broad perspective of critical factors: financial, customer, internal business process, and learning and growth.
[DOC File]CHAPTER 13
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Two generic strategies are (1) product differentiation, an organization’s ability to offer products or services perceived by its customers to be superior and unique relative to the products or services of its competitors and (2) cost leadership, an organization’s ability to achieve lower costs relative to competitors through productivity ...
[DOC File]CHAPTER 13
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Cost Leadership, Product Differentiation, or Mixed. Next, Identify the Value Drivers for the industry classification you developed (KSF’s) Finally, Identify the extent to which the company you are valuing is delivering value (KSF’s) D. Achieving and Maintaining Competitive Advantage(s)
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