Crm and marketing
[DOC File]What is CRM
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Researchers looking at market orientation, the foundation of CRM (e.g. Kohli and Jaworski 1990; Narver and Slater 1990), and CRM researchers in marketing (e.g. Bell et al. 2002; Boulding et al. 2005) have all emphasized the importance of considering the competition when making marketing …
[DOCX File]BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT
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state precisely what customer relationship management (CRM) means to everyone. The term has been applied to almost every element of business that even remotely interacts with a customer. In its infancy, CRM systems were a series of mainframe or server-based applications specific to sales, marketing …
[DOC File]CRM definition
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There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing …
[DOC File]Incorporating Competitor Data into CRM:
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[DOC File]CRM
https://info.5y1.org/crm-and-marketing_1_eb1d9c.html
CRM, finally, is neither a pure marketing strategy nor a pure IT strategy; it is a business strategy which utilizes both marketing and IT to achieve its end. Why CRM? CRM is attractive to …
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