Current business marketing articles
[DOC File]Generic Strategy: Types of Competitive Advantage
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Porter maintains that achieving competitive advantage requires a firm to make a choice about the type and scope of its competitive advantage. There are different risks inherent in each generic strategy, but being "all things to all people" is a sure recipe for mediocrity - getting "stuck in the middle".
[DOC File]Marketing Strategy: Key Concepts 4 - Monfort College of ...
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Marketing Strategy: Key Concepts 1. Concepts, key terms linked to dictionary Link to Discussion Board. What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
[DOC File]Competency Examples with Performance Statements
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Sees where current trends will lead, and how they may influence the organization’s direction. Foresees opportunities that will come and go. Forms and articulates a clear picture of the future the organization should strive for. Explains why that future is important and how current decisions make or break the chance to reach it.
[DOC File]PUBLIC PROCUREMENT REFORMS: ISSUES AND CHALLENGES: …
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Bureaucratic delays and lack of institutional co-ordination characterised the current procurement system in the country. Malpractice and unethical conduct also saddled the system. There was a high incidence of vested interests, interference and insider dealings. There were occasional cases of retroactive approvals of contract awards.
[DOC File]Althauser, Robert P. 1989. 'Internal Labor Markets ...
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Business and Economic History, vol. 28, no. 1, Fall pp. 32-43. Amdam, Rolv Petter and Ove Bjarnar. 1997. “Regional Business Networks and the Diffusion of American Management and Organisational Models to Norway 1945-65.” Business History, vol. 39, no. 1, January pp. 72-90. Amdam, Rolv Petter and Ove Bjarnar. 1999.
[DOC File]University of Phoenix - Globalization
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Determine the marketing mix specific to your selected global product/service. Explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.
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