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CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS. CRM software is a phrase used to describe a category of enterprise software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer …
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[DOC File]Customer Relationship Management
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CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. CRM systems integrate information from all data sources within an organization to give a holistic view of each customer …
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[DOC File]An Analysis of Customer Centricity in Customer ...
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Customer Relationship Management (CRM), Business Process Change, Information Systems Development, Interpretative Research Methods. 1. Introduction. CRM systems can be viewed as strategic and operational information systems aimed at enabling organisations to realise a customer …
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[DOCX File]BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT
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CRM (Customer Relationship Management) is the successful blend of a business strategy and technology that enables a company to achieve their goals. The technology provides companies with …
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Customer relationship management crm software system