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state precisely what customer relationship management (CRM) means to everyone. The term has been applied to almost every element of business that even remotely interacts with a customer. In its infancy, CRM systems were a series of mainframe or server-based applications specific to sales, marketing and support business functions.
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[DOC File]CRM
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Customer relationship management (CRM) is a business strategy that focuses every business activity a company does on its customer. CRM entails getting upper management support for implementing new strategies and technologies that allows the organization to get a single view of each customer and to better service the customer both now and in the ...
what is customer relationship management

[DOCX File]www.gips-collaborations.com
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He is publisher of the benchmark The Guide to Sales, Customer Service and Marketing Automation. and co-chairman of DCI’s Customer Relationship Management Conferences and Exhibitions.
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[DOC File]What Does Customer Relationship Management (CRM) Mean …
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May 20, 2011 · Define e-marketing. Discuss three (3) aspects of e-marketing that facilitate customer relationship management. Suggest three (3) specific potential improvements in understanding customer needs and motivations that have developed from the use of e-marketing. Give examples to support your discussion. E-marketing:
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[DOC File]CRM definition
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Relationship marketing, with its focus on customer relationships as opposed to one-time transactions, has been viewed as a paradigm shift that has reshaped the entire field of marketing. There are paybacks for both the company and its customers in such relationships and consequently marketers’ focus on relationships is expected to be very ...
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[DOC File]CRM Instructors’ Manual
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Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data thro
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Customer relationship management in marketing