Customer relationship management o que e

    • [PDF File]O CRM nas PME: o papel das newsletters

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      O CRM nas PME: o papel das newsletters numa agência de viagens à medida 5 Introdução O presente trabalho visa compreender o potencial da newsletter – aqui entendida como e-mail regular enviado aos clientes de uma organização, que apresenta novidades relevantes para estes – como instrumento de comunicação aplicado ao Customer ...


    • [PDF File]LE MARKETING RELATIONNEL ET LA GESTION DE LA …

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      La gestion de la relation client (GRC), appelée également CRM (Customer Relationship Management) consiste à identifier, à retenir et à développer les relations avec les clients les …


    • [PDF File]cuadernos delebcenter - IESE

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      que el trato al cliente es difícilmente imitable por la competencia. El transaccio-nal, en cambio, está sujeto a la capacidad de la compañía de tener los mejores precios del mercado, lo que siempre resulta complicado y altamente costoso. El CRM (Customer Relationship Management…


    • [PDF File]Service Quality and Customer Satisfaction. Case study ...

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      Customer satisfaction and service quality are one of the basic opportunities which help to run, to improve business and profit of the company, and especial- ... handed out in the market during the shopping process or sent via e-mail. The research was set to examine the customer…


    • [PDF File]LA ADMINISTRACIÓN DE LA RELACIÓN DE LOS CLIENTES …

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      administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e ... Marketing Relacional o Customer Relationship Management [5].


    • [PDF File]The Value of First Impressions: Leveraging Acquisition ...

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      The Value of First Impressions: Leveraging Acquisition Data for Customer Management Managing customers e ectively is crucial for rms long-term pro tability. By understanding dif …


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