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[DOC File]Segmenting global markets: Look before you leap
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Consider the global segment based on demographics, global teenagers. The sharing of universal needs and desires for branded, entertaining, trendy, and image-oriented products makes it possible to reach the global teen segment with a unified marketing program. For example, Reebok used a global advertisement campaign to launch its Instapump line of sneakers in the United States, Germany, …
customer segments definition

[DOC File]Marketing Strategy: Key Concepts 4
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Estimate the number of customers by starting with the most general population, and then reducing according to the characteristics of the actual segment being sought. Segment value = Number of Customers x Value per Customer Number of Customers = Population x Segment Size (%) x Segment Penetration (%) Customer Value = Customer Usage Rate x Unit Price ($) x Unit Contribution (%)
customer segments examples

[DOC File]COM 442
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keep the lead – maintain the gap as competitors increase in quantity and quality ... market segment size . customer characteristics. number and caliber of competitors. your available resources and competencies. 1. fortress or position defence . strategy reinforce your current strength . conditions - works well with relatively homogeneous segments and leader enjoys high awareness and ...
customer segment in business model

[DOC File]THE CUSTOMER PYRAMID: CREATING AND SERVING PROFITABLE ...
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The alternative to raising prices among Lead customers is to reduce costs and find ways to serve the segment more efficiently. Banks have accomplished this by reducing the number of full-service branches with tellers and staff and replacing them with ATMs that are able to service customers for far less money. Many banks have identified the customer group that is on the bottom tier of the ...
list of customer segments

Customers in the lead segment