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[DOCX File]CNN Indo e.ac.id
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DAFTAR PUSTAKA. Aaker, David A., (2015), Aaker. on Branding: 20 . Prinsip. Esensial. Mengelola. dan. Mengembangkan. Brand, Jakarta: PT Gramedia Pustaka Utama.
aaker's brand personality model

Introduction - The American University in Cairo
It provides ordinary people with extraordinary powers of communication (Aaker, 2010). Strategic management is to set achievable and measurable objectives, work for the achievement of these objectives, and use effective methods to evaluate its accomplishment (Grunig, 2012). ... attaining its goals (David, 2009). It is a method of planning and ...
aaker brand equity model

[DOC File]The Effects of Pharmaceutical Direct-to-Consumer Advertising:
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Aaker, David A. and Robert Jacobson (1994), “The Financial Information Content of Perceived Quality,” Journal of Marketing Research, 31 (May), 191-201. ——— and ——— (2001), “The Value Relevance of Brand Attitude in High-Technology Markets,” Journal of Marketing Research, 38 (November), 485-493.
brand equity aaker

[DOC File]Bibliografie selectivă
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1. Aaker David - 2.Adăscăliţei V. - 3. Anghel L. - 4.
aaker's brand personality model

1) Loss frames can trigger a lower level of construal
In addition, we wished to test regulatory focus (e.g., Lee et al. 2010) as an underlying mechanism and had participants complete an individual measure to assess prevention (( = .78) and promotion ...
aaker brand equity model

[DOC File]University of Southern California
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Marketing Research (Oct. 2006, Revised Edition) by David A. Aaker, George S. Day, and V. Kumar. Marketing Metrics: 50+ Metrics Every Executive Should Master (April 2006) by Paul Farris, Philipe Pfeifer, and Neil T. Bendle (11th printing, October 2008)
brand equity aaker

[DOCX File]DAFTAR PUSTAKA e.ac.id
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DAFTAR PUSTAKA. Buku Teks:. Aaker, David A. 2013. Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta. David, Fred R. (2013), Strategic Management
aaker's brand personality model

[DOC File]STATE BOYS’ TENNIS CHAMPIONS
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1955 N/A William Richmond Thomas Wright/David Aaker. St. James Academy, GF Fargo. 1956 N/A Errol Quick Jerry Sigorud/Larry Myers Fargo Mandan. 1957 N/A Robert Lundeen John Meckstroth/Michael Savageau. Fargo Fargo. 1958 N/A Guy Ashton John Meckstroth/Michael Savageau. Grand Forks Fargo. 1959 N/A Guy Ashton Frank Vasey/Nick Vogel. Grand Forks Fargo
aaker brand equity model

[DOCX File]www.jurnalkommas.com
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jurnal. peran . brand awareness, perceived quality, brand usage, brand performance, brand innovation, dan. csr awareness. dalam membentuk . brand equity
brand equity aaker

[DOC File]THE PETER J - St. John's University
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PUBLISHER: Dryden Press, 2010. COURSE REQUIREMENTS AND GRADING: Midterm Exams 20%. Case Study and Other Assignments 50%. Final Exam 30%. 100%. TOPICS AND ASSIGNMENTS: Internet Data Source Review. ... David Aaker & George Day, Marketing Research, John Wiley & Sons, New York, 1986. (Read Ch. 16, Factor Analysis, Ch. 17, Multi-dimensional Scaling ...
aaker's brand personality model

David aaker 2010