Digital marketing course pdf
[DOCX File]Guest speaker: Scott - Columbia Business School
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High quality pre-class responses are supported with qualitative and/or quantitative analysis based on logic and marketing concepts. Your responses must be typed, double spaced, with one-inch margins, and a 12-point font size, and must be a PDF file. Your writeup must not exceed three (3) pages in length.
[DOC File]Media Literacy Unit Plan
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Student pairs will develop presentations that will include an embedded TV commercial link and two digital commercial images. Team analysis will be delivered to the class through their own digital video introductions as well as embedded audio clips using Windows Sound Recorder or the recording feature within PowerPoint.
[DOC File]Marketing Strategy: Key Concepts 4
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The uniqueness of a marketing information system is the focus on marketing orientated information. Developing Information The information required by marketing professionals from a marketing information system, as described in Figure 8.1 on p.317, emphasizes internal company records, marketing intelligence, and market research.
[DOC File]SAMPLE MARKETING PLAN
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The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. Five-Year Marketing Plan Blue Sky Clothing, Inc.
[DOC File]Sample Final Exam – Marketing Management – Semester, Year
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Sample Final Exam – Marketing Management – Semester, Year. Name _____ Social Security # _____ Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the ...
IE 691: Electronic Commerce: Technologies, Strategies and ...
The goal of the course is for students to learn how companies can leverage e-business and e-commerce strategy, technologies and practices to gain competitive advantage. Course Contents: Framework for developing Web / E-Commerce Strategy B2C E-Commerce . User-Centered Website Design. Digital marketing . Customer Relationship Management (CRM)
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