Digital marketing course syllabus
[DOCX File]ANDHRA UNIVERSITY
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Introduction to Digital Marketing (DM)-Meaning, Definition, Need of DM, Scope of DM, History of DM, Concept and approaches to DM, Examples of good practices in DM.Email Marketing-Need for Emails, Types of Emails, options in Email advertising, Mobile MarketingOverview of the B2B and B2C Mobile Marketing. Text Books: Marketing Management, 15th Edition, Philip T. Kotler, Northwestern University ...
[DOCX File]New Course
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This course will demonstrate how the web enables market research on prospects’ needs and wants. It will identify which tools can be used to collect data about customers and illustrate how digital marketing resources bring into focus the profiles and behaviors of market segments. The course will focus on digital marketing tools and how to evaluate their effectiveness.
[DOC File]IML140 Section 37405R - Digital Marketing and Social Media
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This course offers an opportunity to learn the tools and technologies of ideation, development and implementation of digital media campaigns for real-world companies. Students form digital media agencies and work directly with local businesses to strategize, develop and deliver digital media marketing campaigns, which are designed to be compelling in social media environments. At the end …
[DOCX File]Columbia Business School
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Course Description: This course introduces the principles of brand management as practiced by industry leaders today. Although the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, the underlying principles of consumer driven marketing remain essentially the same; we will discuss how great marketing, including digital programming ...
[DOCX File]Course Description - KSU
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An underlying assumption of the Digital Marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them or hear the professor talk about the ideas. The purpose of these assignments is for you to apply concepts and tools learned in class to real situations. In general, each of ...
[DOCX File]mrisegroup.files.wordpress.com
https://info.5y1.org/digital-marketing-course-syllabus_1_d426d6.html
Course name. Digital Marketing. Lecturers. Prof. Mohsin Fakir. Aims of the course. The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their ...
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