Digital marketing research topics
[DOCX File]David Chapter 1 - SAGE Publications Inc
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Jan 09, 2017 · Building on marketing research with Huge (business consulting company), Audi examined the results of the second-screen viewing habits during the 2013 Super Bowl to find out that 59% of the Super Bowl TV viewers used mobile devices as they were watching the game. Jack Simpson, “Five seriously creative Snapchat campaigns and their results,”
[DOC File]CALL-FOR-PAPERS
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Explicating the Impact of the Internet on the Marketing Function. Historical Analysis of Dot-Coms. Online Consumer Behavior [E.g. Information Search, Price Comparison] Building Effective Relationships with Customers. Measuring Quality of Service in Online Environments. Online Retailing. Marketing Research in Online Environments. Digital ...
[DOC File]Marketing Strategy: Key Concepts 4
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The uniqueness of a marketing information system is the focus on marketing orientated information. Developing Information The information required by marketing professionals from a marketing information system, as described in Figure 8.1 on p.317, emphasizes internal company records, marketing intelligence, and market research.
[DOCX File]Program Pathway Guide
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Social and Digital Marketing. Topics: Marketing Issues. Internship: Marketing. Advanced Marketing Research. Independent Study: Marketing (1-3) Event Planning and Management. 6. Subtotal Major Credit Hours at NKU . 49. Subtotal Major Credit Hours at GCTC. 25. Total Major Credit Hours. 7. 4.
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