Direct mail response rate 2020
Why did international mail drop in 2020?
International mail, which comprised approximately 0.5 percent of annual mail volume in 2020, is excluded from this figure. When compared to the 2019 levels, the drop, brief spike, and subsequent decline in total mail volume during 2020 was primarily due to changes in market-dominant mail volume.
Does USPS expect package volume to decline in 2020?
In November 2020, USPS reported that it expects future package volume to decline from 2020’s elevated levels. 24 During 2020, USPS nationwide on-time performance for market-dominant mail fell when compared to 2019. 25
How did USPS perform in 2020?
2020 Average Monthly On-Time Performance for First-Class Mail in Baltimore, Detroit, and New York Postal Districts USPS’s revenue increased in 2020 but not enough to avoid a net loss of $8.1 billion. Rapid growth and price increases for packages, resulted in a net revenue increase of $4.3 billion.
How did first class mail perform in 2020?
While the average on-time performance declined by 5 percentage points over the course of 2020 for First-Class Mail, it declined more so in December 2020. Specifically, monthly on-time performance levels for First-Class Mail ranged from 84 percent to 93 percent from January through November 2020, and in December 2020 dipped to 69 percent.
[PDF File]The awesome power of great Direct Mail - Discover Publications
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The response rate for direct mail is up to nine times higher than that of email. (Data & Marketing Association) When we compare response rates of email and direct mail, direct mail wins by a long shot. With an average direct mail response rate between 5% and 9% (depending on the recipient), direct mail leaves email far behind. According to
[PDF File]DIRECT MAIL IN A DIGITAL WORLD
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the response-driving power of direct mail. Direct Mail is easier to understand and more memorable It elicits 70% higher brand recall (75%) than a digital ad and it requires 21% less cognitive effort Direct Mail is far more persuasive Its motivation response is 20% higher Direct Mail is visually processed quicker It gets the message across faster
[PDF File]DIRECT MAIL - DCG ONE
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The 2018 DMA Response Rate Report brought news of amazing average direct mail response rates. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before.
[PDF File]The USPS Direct Mail Report - USPS Delivers
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Base: 62 US automotive decision-makers in marketing, with decision-making authority around direct mail marketing. Source: A commissioned study conducted by Forrester Consulting on behalf of MRM, April 2020. Digitally Enhanced Mail. Retargeted Direct Mail Informed Visibility. Informed Delivery. 60%. 56% 48%. 31% 23%. 29% 37%. 42%
[PDF File]GAO-21-261, U.S. POSTAL SERVICE: Volume, Performance, and ...
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In 2020, the majority of which was affected by the COVID-19 pandemic, the U.S. Postal Service (USPS) experienced a 9 percent drop in total mail volume when compared to 2019. The overall drop was primarily due to a 4 percent dip in First-Class Mail and a 14 percent decline in Marketing Mail (such as advertisements).
[PDF File]The Future of Direct Mail White Paper - USPS Delivers
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efficiently deliver the direct mail campaign you have in mind. You also can create templates of your direct mail to prevent having to design new pieces for each marketing effort.9 This is a key part of retargeted direct mail, allowing you to run “always on” campaigns that can be sent after any digital interaction. PRO TIP Price
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