Disney s definition of customer service

    • [DOC File]THE CUSTOMER PYRAMID: CREATING AND SERVING …

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      Tailoring service to the customer's profitability level can make a company's customer base more profitable, increasing its chances for success in the marketplace. Notes (n1.) R. Brooks, "Alienating Customers Isn't Always a Bad Idea, Many Firms Discover," Wall Street Journal, January 7, 1999, pp. A1 and A12. (n2.) V.

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    • [DOC File]Chapter 5: Total Quality Management

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      Disney is well-respected for its customer focus. Disney has theme parks in the U.S., Japan and Europe. Disney is known for its excellent training program and attention to details. Describe the four dimensions of quality. Which do you think is most important?

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    • [DOC File]CHAPTER 1 An Overview of Marketing

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      4. Which of the following describes a Disney customer service representative who has been given the authority to respond to a complaint about junk food advertisement by pulling the advertisement in question and flagging it for review by Disney’s marketing team? a. The employee is empowered. b.

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    • [DOC File]CHAPTER 1 An Overview of Marketing

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      That outstanding delivery service is just the tip of the iceberg. Netflix’s website takes personalization to new levels through its high-powered recommendation software, called Cinematch. Cinematch uses over a million lines of code and over half a billion customer-supplied ratings to suggest rental choices upon request.

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    • [DOC File]CHAPTER 1 An Overview of Marketing

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      Organizations such as Nordstrom’s, Disney, and Southwest Airlines understand this concept well, and all employees are trained in delivering good customer service. Reason(s) to disagree: Though this concept sounds good, it is not practical. By making marketing “everyone’s job,” no one in the organization has accountability for marketing.

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    • [DOC File]CHAPTER 1 An Overview of Marketing

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      Leading marketers recognize the role of employee training in customer service. In order to have full participation and understanding of the marketing philosophy, companies such as Walt Disney World, McDonald's, and American Express train all their employees to become customer-oriented. 8. Empowerment

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    • [DOC File]CHAPTER 1 An Overview of Marketing

      https://info.5y1.org/disney-s-definition-of-customer-service_1_cb48d0.html

      Organizations such as Nordstrom’s, Disney, and Southwest Airlines understand this concept well, and all employees are trained in delivering good customer service. Reason(s) to disagree: Though this concept sounds good, it is not practical. By making marketing “everyone’s job,” no one in the organization has accountability for marketing.

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    • [DOC File]LECTURE OUTLINE AND LECTURE NOTES

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      Customer service is an important element to business success and has to be handled with care. Outsourcing this function can have problems due to language barriers, customs, and lack of understanding the particular way of doing business that’s required. ... i. a rigid definition of functional duties . ... Disney’s stockholders condoned the ...

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    • [DOC File]McGraw Hill

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      In Disney’s case, the situation was complicated by a deep and bitter riff between the board and members of the Disney family. A large proportion of Disney’s stock is owned by institutional investors – pensions and investment firms. Their directors should also be held responsible for not questioning the CEO’s actions. D.

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