Effective advertising campaigns examples

    • [DOC File]13th IACC - International Anti-Corruption Conference

      https://info.5y1.org/effective-advertising-campaigns-examples_1_aa89f3.html

      Generally, such campaigns work best when they reinforce or strengthen existing attitudes, rather than try to change them. Commercial advertising campaigns, from which public awareness campaigns are …

      marketing campaign example

    • [DOC File]Global Smoking Cessation Mass Media Campaign Project

      https://info.5y1.org/effective-advertising-campaigns-examples_1_5523b5.html

      5) Create annual awards that highlight cessation advertising and other campaign elements proven most effective at helping smokers quit. Establish ideal campaign measurement criteria, and work toward alignment on how campaigns …

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    • [DOC File]Chapter 20—Managing Advertising, Sales Promotion, Public ...

      https://info.5y1.org/effective-advertising-campaigns-examples_1_0e4bfa.html

      VW is an excellent example in the resourceful application of many different marketing forms and media. With few resources available to draw buyers, VW has conducted seemingly offbeat and nonmass advertising campaigns…

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    • [DOC File]CHAPTER 13

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      Global campaigns with unified themes can help to build long-term product and brand identities and offer significant savings by reducing the cost associated with producing ads. The potential for effective global advertising …

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    • [DOC File]Campaign for Tobacco-Free Kids

      https://info.5y1.org/effective-advertising-campaigns-examples_1_84b803.html

      The Task Force found “strong evidence” that mass media education campaigns featuring long-term, high intensity counter-advertising, combined with other interventions, are effective in reducing tobacco …

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    • [DOC File]Global Marketing, 6e (Keegan/Green)

      https://info.5y1.org/effective-advertising-campaigns-examples_1_dd260f.html

      Examples of such advertising methods include the following: Nokia purchased full-page newspaper ads to congratulate the University of Florida Gators for winning the 1997 Sugar Bowl. Also, Japan's Fuji Photo Film did an advertising …

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