Effective marketing campaigns examples
[DOC File]HOW CAMPAIGNS ARE CONDUCTED
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Examples of such advertising methods include the following: Nokia purchased full-page newspaper ads to congratulate the University of Florida Gators for winning the 1997 Sugar Bowl. Also, Japan's Fuji Photo Film did an advertising campaign in the United States while they were competing with Kodak.
[DOCX File]Four winning sports social media marketing campaigns you ...
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Dec 01, 2014 · Specific emphasis will be placed on the campaigns of Gatorade, Coca-Cola, Dunkin Donuts and Free People. Table of Contents. 1. Introduction. 2. Progression. 3. Advantages. 4. Campaigns in the Spotlight. 5. Conclusion. 6. References. Introduction. Digital marketing is the promotion of a product or a brand through one or more forms of electronic ...
BSBMKG610A Develop, implement and monitor a marketing …
During the past several years, Pepsi has crafted an effective strategy for running integrated marketing campaigns, and other marketers probably would be smart to steal a page from its playbook. Step one is to create a commercial starring a big-name celebrity who can command enough buzz to entice people to view it online before it airs on ...
[DOC File]Collection of Articles re: Effectiveness and Evaluation of ...
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An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice. ... Use a clean and professional format with examples of the company logo and product designs and packaging types. ... Alliance campaigns between yourself and associated businesses (retailers, suppliers ...
[DOC File]Global Marketing, 6e (Keegan/Green)
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Design and implement marketing campaigns and promotional activities in partnership with internal and external stakeholders ensuring that effective monitoring and evaluating of such campaigns takes place for revision as necessary. 2. Act as the Service lead on Internal Communications, Marketing and Consultation.
[DOC File]Viral Marketing for Big Media
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Dec 31, 2001 · From the abstract: As the Robert Wood Johnson Foundation has expanded the use of communication campaigns to spark social change, effective evaluation of such campaigns has become crucial. Examples of recent RWJF campaigns include Cover the Uninsured Week, the Campaign for Tobacco-Free Kids and the Back to School Campaign.
Effective Marketing Examples | Examples
Four winning sports social media marketing campaigns you can learn from. Published on February 15, 2012 by Ty Scheiner. Providing fresh and unique content to customers is key in keeping your brand relevant to your target audience and maintaining them as customers and fans.
[DOC File]THE MARKETING PLAN - Cambridge College
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This unit applies to marketing campaigns conducted in support of enterprise or client marketing activities which involve a unique set of resourcing, planning and implementation activities. ... 2.4.Conduct effective campaign debriefing with staff and key stakeholders. ... The following examples are appropriate for this unit:
[DOC File]Chapter 19—Managing Integrated Marketing Communications
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These elements all make use of techniques drawn from the worlds of marketing and advertising to mobilize voter support. 1 Professional Public Relations Hired campaign consultants typically direct modern political campaigns. These individuals have taken the place of the political bosses and party chiefs who masterminded campaigns during the 19th ...
[DOCX File]University of Delaware
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Finally, it is worth noting that some well-known viral marketing campaigns surreptitiously used a big seed approach. For example, Burger King’s widely admired “subservient chicken” campaign reached millions of viewers, but was also supported by a nation-wide marketing effort that yielded a very large seed.
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