Establish relationship with customers

    • [PDF File]Methods for Valuing Customer Relationships: Use of the ...

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      In the customer relationship analysis, it is important to determine if the subject is a single . customer, the sum of all individual customers, or the assembled collection of all customer relationships. Customers are typically categorized by the type of product or service they buy. Commonly, customers of the same type or in the same industry ...

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    • THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER …

      “Relationship marketing is to identify and establish, maintain and enhance and, when necessary, terminate relationship with customers and other stakeholders, at a profit so that the objectives of all parties involved are met; and this is done by mutual exchange and fulfillment of promises.”

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    • [PDF File]Establish and Conduct Business Relationships

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      Establish and Conduct Business Relationships Jacqui Muir AFMEA •Establish and build on base of long term clients •Enjoy repeat and referral business •Tops up troughs in times of lower business activity ... relationship in the early stages and throughout

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    • [PDF File]MANAGING CUSTOMER RELATIONSHIPS

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      The customer relationship management (CRM) literature recognizes the long-run value of po-tential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful com …

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    • [PDF File]The Role of Relationship Marketing in Customer Orientation ...

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      Relationship marketing literature related to banking can be traced back to the early 1980s. Relationship marketing is a feasible way for banks to establish a unique long-term relationship with their customers (Gilbert and Choi, 2003). Relationship marketing activities are critical in the banking sector; for

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    • [PDF File]Customer segmentation: The concepts of trust, commitment ...

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      customers and a customer-centric view underlines ... An important concept in this regard is that it is more profi table for a fi rm to establish long-term customer relationships than to adopt a short-term transaction-oriented approach. 2 In ... Customer segmentation: The concepts of trust, commitment and relationships Received (in revised ...

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    • [PDF File]Customer Relationship Management in Business: A Study on ...

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      greatly helped establish relationship with customers. While, 81% of the companies, which achieved sales of less than 100 million dollars and adopted ready-made CRM programs, admitted that these programs were useful, 75% mentioned that they helped establish customer relationship, he also added.

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    • [PDF File]Customer Relationship Management - Semantic Scholar

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      to establish relationships with customers. 2.2 The Relationship between CRM and marketing performance: Discussion of customer relationship management and its relationship to the marketing performance has been the focus of a number of studies as appears in the following table (2):

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    • [PDF File]CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND …

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      Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. This concept allows bank to identify, segment, communicate and build long-term relationships with customers on individual basis. In

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    • [PDF File]SVCF WSQ : Establish Relationships for Customer Confidence ...

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      •Establish customer rapport to build customer confidence in accordance with the organisation’s guidelines •Provide post-sales follow up in accordance with the organisation’s guidelines •Respond to service opportunities and escalated service challenges to reinforce customers…

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