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[DOCX File]- Home [www.ccsfmarketing.com]
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Section 1: Describe the Product/Service featured in your IMC Plan In the introduction of the IMC plan you will describe what the product or service is that you will be advertising. Its purpose is to give the background of the product/service and a description to the reader so that they understand what your proposal is about.
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[DOCX File]Gluten-free Crispers IMC Plan
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These integrated marketing communications will be used to achieve the marketing and communications objectives of this plan as well as address some of the issues and challenges surrounding the implementation and success of launching . Gluten-free Crispers. ... (Refer to appendix G to see potential broadcast copy example) ... Gluten-free Crispers ...
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[DOC File]Outline for the IMC Project
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IMC Plan: This packet contains the lecture notes for the sections of the IMC Plan and presents the outline you should follow in developing your plan. Keep in mind the outline is merely a guide and may need to be modified to fit your particular agency, organization or company.
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[DOC File]IMC Plan Outline - City University of New York
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Follow the guidelines described in class to develop a set of objectives for your IMC plan. 7. Media plan. What media will you use to accomplish your objectives? Use Simmons to find what media may be more adequate for your target market. You can use pages 228-232 in Wells as an example …
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[DOC File]Chapter 19—Managing Integrated Marketing Communications
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Managing the integrated marketing communications process . A. A concept of marketing communications planning that recognizes the added value of a comprehensive plan . ... The image for the first PDA product depends on other decisions made in the marketing plan. For example, Sonic could build an image around innovation (for its voice-recognition ...
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[DOC File]Gsba 528 - USC Marshall
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Integrated Marketing Communications (IMC) Plan Outline. Executive Summary – A brief summary of the major components of the IMC Plan. Situation Analysis – Relevant background data and analysis of the industry, competition, customer and . company resulting in an expanded SWOT analysis. Industry/Market (See page 10 for detail of each sub-section)
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[DOCX File]JC PENNEY IMC PLAN - Weebly
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The premise of our IMC plan is the great value that all customers, of any age can benefit from by shopping at JC Penney. Customers can find quality products that won’t bankrupt them, and instead will leave them with a little extra money that they can spend on enjoying a quality life.
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[DOC File]Product Launch Plan Template
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Product Launch Plan [Subtitle] [Date] [Company] Document History. This section is for tracking purposes. It is included to avoid confusion between different revisions of the document as it goes through the development and review process.
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[DOC File]Study Guide for Promotional Strategy Exam 3
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What is sales promotion and why is it used? Give examples of consumer-oriented and trade-oriented sales promotions. Discuss the role of each in a firm’s IMC program. Discuss the value of sales promotion as part of the IMC plan and why marketers have been shifting their marketing dollars to sales promotion from media advertising.
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[DOC File]Chapter 01 An Introduction to Integrated Marketing ...
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In an Integrated Marketing Communications Planning Model, the review of marketing plan is usually followed by the analysis of the promotional program situation (Refer to Figure 1-7). AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 01-07 To introduce a model of the IMC planning process and examine the steps in developing a ...
integrated marketing plans

Example imc plan