Examples of cross selling

    • [PDF File]IRSG Opinion on Joint Committee Consultation Paper on …

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      EIOPA - INSURANCE AND REINSURANCE STAKEHOLDER GROUP IRSG OPINION ON JOINT COMMITTEE CONSULTATION PAPER ON GUIDELINES FOR CROSS-SELLING PRACTICES - [MARCH 2015] 5/6 Q7: Please comment on the proposed guideline 7 as well as the corresponding examples, stating clearly in your response the


    • [PDF File]The Three Golden Rules of Cross-Selling - BCG

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      The Three Golden Rules of Cross-Selling Most banks and insurance companies recognize the value to be captured from effective cross-selling. Many have evolved into multiproduct, multichannel companies, yet the typical retail customer still holds only about two products, out of a possible eight or ten, at any one institution. In both industries ...


    • [PDF File]Cross-Selling Check-Up: Are You Effectively Timing Consumer …

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      Cross-Selling Check-Up: Are You Effectively Timing Consumer Interactions? An Equifax White Paper July 2007. 2 Timing is Everything Œ Especially When Cross-Selling Cross-selling is the strategy of selling additional products to a customer who has already purchased, or signaled their intention to purchase, a product from your firm. That™s obviousŠyet, deceptively simplistic. The devil is in the details. Most …


    • [PDF File]Study Unit 3 Cross-Selling and Up-Selling

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      Cross-Selling and Up-Selling Cross-se lling: Th b hi hThe process by which a company off i tiffers existing customers new products and services related to their current purchases. Up-selling: The process by which a company offers existing customers premium products that are functionally similar to those purchdbth thased by the customers.


    • [PDF File]MaximizingCross-Sell Opportunities with PredictiveAnalytics for ...

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      Figure 1: Customer segmentation into quadrants of lifetime value and cross-sell opportunity (i.e., probability). If we can identify which customers are our best cross-selling opportunities, we can proactively focus our marketing efforts on them. With this in mind, Figure 1 shows four cross-sell marketing quadrants that describe


    • [PDF File]Guidelines

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      7 Examples of detrimental cross-selling practices .....11 . 3 1 Purpose 1. The primary purpose of these guidelines is to establish a coherent and effective approach in the supervision of firms by competent authorities which will contribute to the enhancement of investor protection across Member States. The guidelines will therefore help to clarify the expected standard of conduct and organisational …



    • [PDF File]Cross-Selling to Increase Bank Revenue - Intel

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      Cross-Selling to Increase Bank Revenue Digital signage can help banks cross-sell new products to increase overall sales and deepen customer relationships. Cross-Selling in Banks Competition for bank customers makes branch visits more important than ever. Every visit is an opportunity to build customer relationships and improve sales by cross-


    • [PDF File]Sample Call Center Script - Up Sell Cross Sell

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      Sample Call Center Script: Up Sell / Cross Sell Amanda Captain’s Closet. This is Amanda. How may I help you? Victor Hi. I’m looking to place an order for my wife.


    • [PDF File]Cross-Selling: Offering the Right Product to the Right Customer at …

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      cross-selling offers will train the customer to ignore these efforts, thereby de-sensitizing the customer to future cross-selling efforts. At theextreme,thecustomerbecomesannoyed, and thecross-selling strat-egy produces the opposite of its ultimate goals, leading to customer at-trition. This is why cross-selling must be implemented through


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