Examples of deceptive advertising

    • [DOCX File]KINDERGARTEN

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      Deceptive Advertising: Crossing the Line In this lesson, students examine the ground rules for advertisements of goods and services, why we need rules, who sets them, and who enforces them. They research cases in which, deceptive advertising has been charged and analyze whether the negative incentives for this illegal practice are sufficient to ...

    • [DOC File]Chapter 8

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      corporate image advertising. person marketing. image marketing. deceptive advertising. place marketing (Answer: e; p. 223; Moderate; LO1) To achieve its social change objectives, social marketing _____. utilizes only the promotional P of the marketing mix. utilizes only the promotional and product Ps of the marketing mix

    • [DOCX File]Advertising

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      Advertising agencies play a major role in the creation and dissemination of advertising material. It is expected that they take some responsibility for ensuring that advertising is not misleading or deceptive.

    • www.ana.net

      Emerging Forms of Deceptive Native Advertising: Layers of Involved Entities to Obfuscate the True Identity of the Advertiser: This practice can take different forms. Using websites, blogs, and influencer accounts owned or controlled by ad agency or advertiser and without disclosing that the content is an ad and/or the material connection to the ...

    • [DOCX File]TEXAS CTE LESSON

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      Cease-and-desist order-legal order to discontinue the deceptive advertising. Corrective ads=advertisements that correct any false impressions left by the deceptive ads fine-monetary penalty for dishonest advertising. Materials/Specialized Equipment Needed ...

    • [DOC File]Maine.gov

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      General prohibition against unfair and deceptive advertising. These advertising rules are issued pursuant to the Maine Unfair Trade Practices Act (5 M.R.S.A. § 207). All motor vehicle advertising by dealers, whether printed or broadcast, shall be in plain language, with disclosures of material facts that are clear and conspicuous and non ...

    • [DOC File]FEDERAL TRADE COMMISSION ON ADVERTISING

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      internet advertising . at the end of this article. DIRECTIONS FROM THE FTC. One of the main regulators of all types of business advertising is the Federal Trade Commission (FTC). Under the primary Act, the FTC indicates that advertising in general must. Be truthful (not deceptive) Be provable. Be fair. Truthful and Not Deceptive

    • [DOCX File]Australian Competition and Consumer Commission

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      Examples - statements about the future can be misleading or deceptive. The court ruled that the following statements about the future (that later proved to be incorrect) were misleading or deceptive: “All the shops in the shopping centre will be let when the centre opens”. See: Lyons v Kern Konstructions (Townsville) Pty Ltd (1983) 47 ALR 114

    • [DOC File]The Rhetoric of Advertising by Stuart Hirschberg

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      Claims may be deceptive in other ways. Of all the techniques, the advertisers use to influence what people believe and how they spend their money, none is more basic than the use of so called weasel words. ... In modem advertising parlance, a weasel word has come to mean any qualifier or comparative that is used to imply a positive quality that ...

    • [DOC File]Consumer Behavior, 10e (Schiffman/Kanuk)

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      55) Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as _____. A) deceptive advertising. B) truth-in-advertising . C) corrective advertising

    • [DOC File]FOR IMMEDIATE RELEASE:

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      The Policy Statement offers guidance to carriers to ensure their advertising is truthful, complete and non-misleading. Additionally, it describes the kind of factors the FCC will consider in determining whether to bring enforcement action against carriers for deceptive advertising practices.

    • [DOC File]deceptive sales - Washington

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      Write "unfair" and "deceptive" on the board. and ask for definitions. Unfair: dishonest, unethical, or unscrupulous Deceptive: misleading or false Ask if anyone has any examples of sales practices they think are unfair or deceptive. After taking a few examples, tell students. they will now look at some hypothetical situations.

    • [DOCX File]Three Ways to Persuade: Integrating the Three Appeals

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      is an important factor in advertising, both for commercial products and in politics. For example, when an actor in a pain reliever commercial puts on a doctor’s white coat, the advertisers are hoping that wearing this coat will give the actor the authority to talk persuasively about medicines. ... is a deceptive illusion, but the character ...

    • [DOCX File]Chapter-8: Comparative Advertising and Competition Policy

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      First, comparative advertising may be an effective way to transmit information to consumers under circumstances under which generic advertising cannot serve as a signal of product quality. Second, the amount of damages needed to punish deceptive advertising depends on the speed of information acquisition by consumers.

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