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[DOC File]Chapter 7: Market Segmentation, Targeting, and Positioning
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Marketing Segmentation. Targeting, and Positioning ... Several different kinds of variables can be used for segmentation. Demographic variables essentially refer to personal statistics such as income, gender, education, location (rural vs. urban, East vs. West), ethnicity, and family size.
demographic segmentation definition

[DOC File]CHAPTER 1
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Demographic Segmentation. Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and nationality. Demographic factors are the most popular bases for segmenting customer groups.
4 bases of market segmentation

[DOC File]Marketing Segmentation
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Demographic segmentation uses different marketing approaches for different time periods of peoples’ lives and different family situations. (Answer: False; p. 187; Moderate; LO2) Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.
segmentation variables

[DOC File]Chapter 7
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The group will compare and contrast a pair of companies based on each company’s market segmentation, and forecast the future segmentation trends utilizing the U.S. Census. All research will be presented in a power point presentation. Objectives: Define demographic, geographic, psychographics, behavior segmentation, product positioning
market segment definition

Demographic Segmentation - Definition, Variables & Examples
Demographic segmentation is based on measurable characteristics of populations: income, population size, age distribution, gender, education, and occupation. A number of global demographic trends – fewer married couples, smaller family size, changing roles of women, higher incomes and living standards, for example- have contributed to the ...
segmentation variables examples

[DOC File]Objectives:
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The largest and most commercially influential demographic group is _____. Generation X. baby boomers. Generation Y. seniors . ... The two businesses are examples of _____. resellers. marketing services agencies. marketing intermediaries. physical distribution firms. ... geographic segmentation. differing advertising messages. mass marketing ...
market segmentation variables

Examples of demographic segmentation marketing