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Global Marketing Strategies and Implications for US Based ...
global marketing strategy has been completed, this paper will therefore move to a discussion on US firms’ entry into the global market through the utilization of one or some combination of these strategies.
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[PDF File]Building Traffic With Article Marketing
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I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a …
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[PDF File]STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON ...
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Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms. Amruta Vijay Pawar, student of M.Phil., at D.Y. Patil University, School of Management, Navi Mumbai, in partial fulfillment of the requirements for the award of the Degree of …
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[PDF File]American Journal of Business Education June 2011 Volume 4 ...
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Marketing is a broad concept, which entails various actions, like studying the buyer‟s behavior, needs and personal preferences. Promoting and selling any product and service using a variety of techniques is exceptionally important. It is also vital that marketers recognize the diversity
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[PDF File]Analyzing the Effectiveness of Marketing Strategies in the ...
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Stuart 2008). Marketing mix, commonly known as the McCarthy’s (1960) 4Ps, consists of product, price, place and promotion. Companies spend effort to find the most efficient marketing mix in order to implement a successful marketing strategy. 4Ps of marketing are essential elements of a marketing strategy, and WOM often
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[PDF File]Green Marketing: A Study of Consumers’ Buying Behavior in ...
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green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, …
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[PDF File]Corporate social responsibility and marketing: An ...
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CSR in the Marketing Literature Within the marketing literature, much fragmentation can be observed in terms of the unit of analysis considered and the dimensions of social responsibility investigated. When marketing scholars started expressing concern for corporate social responsibilities in …
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Examples of marketing articles