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[DOC File]ATTACK PLAN - GW SBA
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Define and give one example of consumer goods, industrial goods, convenience goods, shopping goods, specialty goods and unsought goods. Discuss the differences between a manufacturer's brand, private brand and generic branding strategies, and identify a product example for each.
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[DOC File]MOST POPULAR MC Q “S OF MKT 501 - Ning
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3. Among consumer goods, advertising and wide distribution are especially important for: A) durable goods. B) unsought goods. C) nondurable goods. D) production goods. E) semidurable goods. 4. The Upjohn Company first targeted men for its Rogaine topical solution, a prescription drug to restore hair growth, but later marketed this product to women.
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[DOC File]Sample Final Exam – Marketing Management – Semester, Year
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Convenience goods is to make them readily available and to create the proper image. Shopping goods is to create an appeal based on a combination of price, quality and service. Specialty goods is to reach special market segments though advertising. Unsought goods is to rely on personal selling and some kinds of advertising. 11.
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[DOC File]www.testbankexam.com
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Consumer-goods classification—convenience, specialty, shopping, unsought Industrial-goods classification—materials and parts, capital items, supplies and business services Product mix—a product mix (product assortment) is the set of all products and items that …
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List of examples for classifying consumer products - THE Marketin…
Unsought goods are those that the consumer does not know about or does not normally think of buying. The classic examples of known but unsought goods are life insurance and cemetery plots. Review Key Definitions here: convenience goods, shopping goods, homogeneous shopping goods, heterogeneous shopping goods, specialty goods, and unsought goods
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[DOC File]Marketing Management - 12th Edition - Kotler/Keller
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3. specialty goods have unique characteristics or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort. 4. unsought goods are those goods that the consumer does not know about or does not normally think of buying. Diff: 2
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[DOC File]CHAPTER 14 – Developing and Pricing Quality Products and ...
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Examples of valid consideration: Agreement to pay for goods or services. Forbearance (i.e. giving up a legal right) (Hamer) Payment for an option contract (i.e. earnest money on a home) (lacking in Berryman) Examples lacking consideration: Unsought forbearance. Plainly gratuitous gift (Dougherty) Past performance (Plowman)
unsought consumer products

[DOC File]www.ebc.nthu.edu.tw
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UNSOUGHT GOODS AND SERVICES. are products that consumers are unaware of, haven’t necessarily thought of buying, or find that they need to solve an unexpected problem. a. Examples: emergency car-towing services. b. Unsought goods are best sold through personal selling. 5. The marketing task varies depending on the category of product. 6. The
examples of unsought products

[DOC File]Part IV—SHAPING THE MARKET OFFERING
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All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books. Encyclopedia. Funeral plots. Insurance policy. Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept. Marketing concept. Selling concept ...
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[DOC File]GETTING TO KNOW MEG WHITMAN FROM EBAY
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12. Examples of products such as insurance, cemetery plots, and smoke detectors, are examples of _____ that are products that the consumer does not know about or does not normally think of buying. a. specialty goods. b. unsought goods. c. heterogeneous shopping goods. d. homogeneous shopping goods . e. none of the above
unsought goods and services

Examples of unsought goods