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[PDF File]Summary Chapter 12: SETTING PRODUCT STRATEGY
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Product Strategy The Ins and Outs of “What” ... offerings from competing vendors on such characteristics as price, quality, style, and color –Food shoppers often rely on previous comparisons •Shopper lacks complete information and gathers ... Unsought product: Good or service
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[PDF File]Examiners’ Report
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Summary Chapter 12: SETTING PRODUCT STRATEGY Kotler, Philip; Keller, Kevin Lane Marketing Management. 13th Edition. New Jersey: Pearson Prentice hall, 2009 First of all it is necessary to situate the subject that will be dealt with throughout this
examples of unsought goods

[PDF File]Product Classification
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Unsought goods are those the consumer does not know about or does not normally think' of buying, like smoke detectors. The classic examples of known but unsought goods are lift insurance, cemetery plots, gravestones, and encyclopedias. Unsought goods require adver. tising and personal-selling support.
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List of examples for classifying consumer products - THE Marketin…
Unsought goods are those the consumer does not know about or does not normally think of buying, such as smoke detectors. The classic examples of known but unsought goods are life insurance, memorial park, gravestones, and encyclopedias. Unsought goods need advertising and personal-selling support.
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[PDF File]eduwavepool.unizwa.edu.om
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unsought offerings. Question 3 (maximum mark: 6) A total of 343 candidates tried to list the elements that compose the micro environment (mean = 4.91, median = 6.00). Most candidates gave the correct answer , although a minority were unable to list all six elements. Question 4 (maximum mark: 5)
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[PDF File]Product Strategy - Pennsylvania State University
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Elements of Production Planning for Goods and Services Dr. Orok B. Arrey Department of Business Aministration, Federal Unversity Wukari, Taraba State Nigeria ... Examples of possible Blends of physical goods and services in a product. ... Unsought products are products that potential customers don't yet want or' know they can buy. So they don't
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Examples of unsought offerings