Factors that influence consumer behaviour
[PDF File]Factors Affecting Consumer Behavior - RAIJMR
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Consumer Behaviour in a general sense can be considered to be everything, as every aspect of our lives revolves around the consumption of goods and services. The field of consumer behaviour covers a wide stretch of bases as it focuses on the entire consumption process, involving issues that influence a consumer before, after and during a purchase.
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FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR: A REVIEW SYED AZHER ALI Research Scholar Swami Ramanand Teerth Marathwada University, Nanded (MS) INDIA Consumer buying behavior is the behavior of final consumer. The consumer buying decision process is influenced by many internal and external factors. A purchase decision is the
[PDF File]PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER …
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Hence, it is critical to consider these factors in consumer behavior, as they greatly influence how people respond to marketing messages and make purchasing decisions. This paper seeks to explore the sociological factors influencing customers’ behaviour within the clothing industry. LITERATURE REVIEW Consumer is the study “of the processes ...
Factors That Affect Consumer Behavior
What factors influence consumer purchases? The changing factors in our society. r o n a lity , Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing
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psychological factors are the major factors influencing consumer buying decision in this case. Johar (2015) undertook a study entitled ³The consumer decision making behavior to purchase durable goods ´. The objective of the research was to study female ¶s purchasing behavior and to know the role of female in purchase decision making process.
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2. Cultural Factors Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. 2.1 Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore
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