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    • [DOC File]Outline for Advertising Plan

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      A self-mailer brochure will be sent to potential travel customers’ who book their trips online. We will also send discount coupons to those who book exclusively with Travelocity and Expedia. Billing inserts …

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    • [DOC File]Solutions to Chapter 1

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      IRRA = Discount rate (r) which is the solution to the following equation: ( r = IRRA = 25.69%. IRRB = Discount rate (r) which is the solution to the following equation: ( r = IRRB = 20.69%. The IRR of …

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    • [DOC File]Solutions to Chapter 1

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      IRRB = Discount rate (r) which is the solution to the following equation: ( r = IRRB = 23.38% 5. No. Even though project B has the higher IRR, its NPV is lower than that of project A when the discount rate is lower (as in Problem 1) and higher when the discount …

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    • [DOC File]Session No - FEMA

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      The jury ultimately found in favor of Ford, but significant and lasting public relations problems resulted for Ford. Between 1977 and 1980 Pinto’s market share had decreased by almost 60%, and in 1978, 2 million pre-1977 Pintos were ordered recalled by NTHSA. In 1980, Ford …

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    • [DOC File]Chapter Six – How do companies decide what products and ...

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      For example, “fifty-percent-off” coupons appearing in the Sunday newspaper will not reach the goal of inducing new product trial if the product is not available in stores due to a problem with product …

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    • [DOC File]CHAPTER 14

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      Guest Speaker: Invite a manager from a local department, specialty, or discount store to speak to the class about the use of sampling, coupons, special events, and other sales promotion tools. …

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    • [DOC File]SAMPLE MARKETING PLAN

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      Nontraditional marketing methods that require little cash and a lot of creativity also lend themselves perfectly to Blue Sky. Because Blue Sky is a small, flexible organization, the firm can easily implement ideas such as distributing free water, skiers, and discount coupons …

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    • [DOC File]Marketing Strategy: Key Concepts 4 - Monfort College of ...

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      Marketing Strategies for a Service Firm An acceptance and drive towards interactive marketing initiative in the pursuit of both responsiveness and the ability to adapt. Interactive marketing offers a shift towards more real time changes in service …

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