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[PDF File]ADVERTISING AND SALES PROMOTION
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advertising was the use of signs as a visual expression of the tradesman‟s function and a means of locating the source of goods. This method is still in common use. The seller in primitive times relied upon his loud voice to attract attention and inform consumers of the availability of his services. If …
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[PDF File]Manipulative marketing: persuasion and manipulation of the ...
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many times are far from aligning with what the consumers need, and, quite often, ... good conduct in marketing advertising. The advertisers must also be guided by ethics, especially by normative marketing ethics that is prescriptive, identifying ... Manipulative marketing: persuasion and manipulation of the consumer through advertising .
advertising techniques pdf

[PDF File]Common Persuasive Techniques
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often used in advertising ... hopes that your good feeling for those objects or people will transfer onto the ... Which technique do you see the most often? Give an example. 2) Which technique is the most persuasive? Explain why you think this technique influences consumers.
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[PDF File]A Technique for Getting Ideas By James Wood Young
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Generating good ideas is required of every sales manager, so it is with pleasure we post this copy of A Technique for Getting Ideas. I remember first hearing about this book by James Wood Young at a marketing course in the mid-1990’s. The presenter called it “the one book everyone needs to read to consistently produce good ideas.”
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[PDF File]Advertising Techniques
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•To understand the qualities of a good ad •To create an original ad using the techniques and the four qualities of a ... repeated several times for effect. Repetition gets your attention and stresses a slogan or ... •Is there an advertising technique in the .
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[PDF File]Persuasive Techniques in Advertising
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Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer.
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Good times advertising technique