How to build a marketing strategy

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      Marketing strategy is a challenging course. In particular, the Markstrat simulation requires a substantial time commitment. However, the class is a valuable learning experience; the material will help you analyze and understand businesses, develop and gain support for marketing plans and ultimately deliver strong business results.

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      Your strategy and marketing mix: Guidance: Use this section to summarise the overall strategy and marketing mix (The 7 P’s) you will use to position yourself within the market to meet your customers’ needs. Your strategy and marketing mix should take into …

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      The marketing strategy takes the business strategy as given, then focuses on matching products to markets. Market planning involves the shorter run, annual and day-to-day, activities of developing and executing the marketing mix elements of the company's offerings.

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      Marketing Strategy: Key Concepts 1. Concepts, key terms linked to dictionary Link to Discussion Board. What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA

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