Indirect sales strategy
[DOC File]CHAPTER 13
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Marketing communications—the promotion P of the marketing mix—includes advertising, public relations, sales promotion, and personal selling. When a company embraces . integrated marketing communications (IMC), it recognizes that the various elements of a company's communication strategy must be carefully coordinated. Advertising
[DOC File]Chapter 21—Managing the Sales Force
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Sales force strategy is a question of what types and mix and selling approaches are most effective (solo selling, team selling, and so on). Sales force structure is a choice between organizing by territory, product, customer, or a hybrid combination, and developing the right territory size and shape.
[DOC File]Student Marketing Handout
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Example: Suppose four customers wanted to buy a digital camera made by Nikon. If Nikon sells directly to consumers, it would have to make four separate sales transactions. By using an intermediary, such as CompUSA, the number of contacts Nikon must make is reduced to one. Channels of Distribution are classified as direct or indirect. Direct
[DOCX File]Writing a Good Commercialization Plan: Suggestions for ...
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For Example, 10% penetration into a $2B market results in annual sales of $200M. If a $2B market is growing at 10% a year and your product can capture 50% of new patients, then first-year sales would be $100M, followed by $210M in the second year, $330 in the third and so on. Overestimating market penetration is a common mistake.
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