International journal of marketing studies

    • The Impact of Environmental Sensory Stimuli to Customer ...

      Kotler’s “atmospherics” concept has been referenced in various marketing studies while his four sensory channels have rarely been examined empirically. Recently, Lindstrom (2005) presented the “Sensogram” to explore five sensory components composed of an individual brand and developed the sensory branding model to demonstrate how five ...

    • [DOC File]Journal of International Management

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      Case studies that offer in-depth insights as to how firms have or are using the Internet to achieve international and internationalization goals are also welcome. In general, all papers oriented toward an international management theme that specifically leverage the Internet are encouraged for submission.

    • [DOC File]Meta-Analysis Comparing the Effects of One-Sided versus ...

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      Eisend, Martin (2006), "Two-Sided Advertising: A Meta-Analysis," International Journal of Research in Marketing, 23 (2), 187-98. Harmon-Jones, Eddie and Judson Mills (1999), Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology. Washington, DC: American Psychological Association.

    • [DOC File]MARK 8397 - Selected Topics in Marketing:

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      Find Editorial Board of A-journal and look up web-pages of 5 members . Targeting journals: pick a journal for your paper. Graphs: PowerPoint 95 - Find good and bad: revise. Tables: self explanatory - Find good and bad: revise. Equations: Using Word equation editor - Find good and bad: revise

    • [DOCX File]AMB336: International Marketing

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      Digital Marketing in China is vastly different to the approach taken in Western Countries due to the absence of social media powerhouses Facebook and Twitter. Search engines and instant messaging offer the most potential with the search platform Baidu’s revenue forecast to rise 39% annually to reach $14 billion by 2018, according research ...

    • ResearchGate | Find and share research

      The Effect of Relationship Marketing on Bangladeshi SME performance and the Moderating Role of Gender: A Multi-Group Confirmatory Factor Analysis. In International Postgraduate Research Conference ...

    • [DOC File]International Journal of Internet and Enterprise ...

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      The International Journal of Internet and Enterprise Management is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in enterprise management. The Journal also publishes theories and practices that are useful to executives in managing enterprises.

    • [DOC File]Global Marketing Communications

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      The analysis draws on relevant interdisciplinary theoretical frameworks as well as practical applications from case studies to bridge the gap between theory and practice utilizing lectures, articles, and industry reports. ... An exploratory study of Indian and American online brand communities, Journal of International Consumer Marketing, 22(4 ...

    • [DOC File]Leading edge: Why do we research M-commerce and how should ...

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      To date, major e-commerce journals and some business journals have published special editions on this topic: the first was in Electronic Markets in 2002, followed by International Journal of Electronic Commerce, Decision Support Systems, and Journal of Business Research, amongst others.

    • [DOC File]Marketing Journals - St. John's University

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      International Journal of Consumer Studies . International Journal of Electronic Marketing and Retailing . International Journal of Internet Marketing and Advertising . International Journal of Market Research . International Journal of Media Management . International Journal of Mobile Marketing . International Journal of Nonprofit and ...

    • [DOC File]Factors influencing the degree of international pricing ...

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      Marios Theodosiou, Constantine S Katsikeas. Journal of International Marketing.Chicago: 2001. Vol. 9, Iss. 3; pg. 1, 18 pgs Abstract (Summary) In response to certain important gaps identified in the global marketing literature, a study investigates the pricing strategies followed by manufacturing subsidiaries of multinational corporations.

    • [DOC File]DESIGNING AND CONDUCTING CASE STUDIES IN INTERNATIONAL ...

      https://info.5y1.org/international-journal-of-marketing-studies_1_64ab09.html

      Yet we do not see case studies widely published in top class journals such as Journal of International Business Studies (JIBS), Journal of Marketing or Academy of Management Journal. As a researcher and an editor, I would strongly encourage case study researchers to exercise a little self-criticism and move beyond ‘just telling stories’.

    • [DOCX File]Curriculum Vita - The American University in Cairo

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      The MENA Journal of Business Case Studies”, IBIMA publisher. 2010 - 2012, Associate editor, Journal of Marketing for Higher Education, Special Issue: Marketing for Higher Education in Developing Countries, Taylor & Francis . Academic Work Experience

    • [DOC File]International Journal of Internet Marketing and ...

      https://info.5y1.org/international-journal-of-marketing-studies_1_ab67c5.html

      The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. The Journal also publishes theories and practices that are useful to executives in managing marketing and advertising ...

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