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[DOC File]CHAPTER 13
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D) "Sony" and "Walkman" are global brands; "personal stereo" is a global product. E) "Sony" only is a global brand and the rest are descriptors. Answer: D. Diff: 2 Page Ref: 298-299. AACSB: Reflective Thinking 49) Around the world, various brands of personal computers are sold with Pentium processors.
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[DOC File]Global Marketing, 6e (Keegan/Green)
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Global Strategy in the Internet Era. Professor George Yip. Centre for the Network Economy. CNE WP01/2001 This paper gives a detailed framework for evaluating how the Internet and the Web affect the globalization potential of individual industries and the global strategies that companies should adopt.
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Table 13-3 presents the rankings of individual agencies (agency “brands”) by 2008 worldwide income. Most of the agency brands identified in Table 13-3 are full-service agencies: In addition to creating advertising, they provide other services such as market research, media buying, and direct marketing.
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[DOC File]GLOBAL STRATEGY IN THE INTERNET ERA
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However, men on average do more overtime than women, and since men on average earn more than women, the existence of overtime will tend to increase income inequality between men and women. 12. If a person earning £5000 per year pays £500 in a given tax and a person earning £10 000 per year pays £800, is the tax progressive or regressive?
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